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38 Cards in this Set

  • Front
  • Back
Central tendency (3 measures?)
Typical value, represents each group's performance [3 measures = mean, median, mode]
Measures of variability
Range, standard deviation
Standard deviation
Measures the average difference between each score and the mean of the data set
Percentile score
indicates the percentage of people or observations taht fall below a given score in a normal distribution
Standard scores
scores expressed in terms of their distance in standard deviations from the mean
Inferential statistics
set of procedures that provides a measure of how likely it is that research results came about by chance

quantify the probability that conducting the same experiment again would yield similar results
Descriptive statistics
numbers that summarize a set of data
normal distribution
most scores fall in the middle of the range, with fewer and fweer scores occurring as one moves towards the extremes
Socrates
"psyche"
Aristotle
3 souls:
Plant (nutrition)
Animal (innate desires)
Human (ability to fight desires/seat of reason)

Struggle between desire & reason

Wrote 1st book on psychology: Parapsyche
Descartes
"rationalist"

senses = unreliable

dualism = mind &
Dualism
Mind & body are separate but interconnected (by the pineal gland)

Pineal gland = seat of soul
Aristotle's 3 souls:
Plant (responds to nutrition)

Animal (seat of innate desires)

Human (ability to fight desires, seat of reason)
Empiricists who/what
Who: Locke, Berkeley, Hume

Learning through observation

Marked the beginning of modern psychology

Knowledge is gathered through experience, observation

We are born as blank slates, tabla rusa

Reason = unreliable, inadequate
Stucturalists (who/what)
Wundt, Titchener, Ebbinghaus

Liked to collect specific, numeric data

Interested in measuring people's vision

Goal: dissection of consciousness

methods: experiments, introspection

Application: "pure scientific research"

Started experimental psychology

Psychophysics

Started sensation & perception work
Gestalt Psychologists
Wertheimer, Koffka, kohler

Studied consciousness as unified whole

Humanism

Methods: observation of sensory/perceptual phenomena

Applications: understanding of visual illusions, laid some groundwork for humanistic & cognitive psychology
Humanism
Belief that we're all essentially good, have the potential to be great

Humans' goal = reach that potential
Psychoanalysis
Freud

Methods: free association under guidance of an analysis, clinical insight

Applications: development of psychotherapy; emphasis on childhood as important in later personality

Focus: unconscious, past conflicts pushed out of awareness, repression
Functionalists
William James

naturalistic observation of human & animal behavior

Consciousness as a whole

"stream of consciousness"

How is consciousness adaptive?

Pragmatic

"structuralism is dead"

first to study individual differences

William James wanted to understand how images, sensations, memories, and the other mental events that make up our flowing "stream of consciousness" function to help us adapt to our environment
Behaviorists
Watson, Skinner

Skinner: Operant conditioning

Didn't care about mental events or consciousness

Believed consciousness & the mind were inaccessible to anyone but the self

Only observable behavior is worth studying

Knowledge = learning from rewards & punishments

Inspiration for behavior modification theory
Ecological Approach-evolutionary psychology
Behavior = reflection of evolution through natural selection

Emphasizes the ways in which behavior & mental processes are adaptive for survival
Cognitive
Arising from behaviorist model

Processing, storage, retrieval of information

Lots of mathematical models
Biophysical Approach (neuro)
Nervous system, hormones, genetics
Behavioral approach
Behavior as a result of learning

Rewards/punishments
Psychodynamic Approach
Unconscious struggle between our urges & society's rules

Out of psychoanalysis & humanism

emphasizes internal conflicts, mostly unconscious

theses conflicts usually pit sexual or aggressive instincts against EV obstacles to their expression
positive psychology
focus on what goes right, what makes people happy
operational definition
descriptions of the exact operations or methods they will use in their research

*a description of how you will measure a variable
ex. what defines a bad food choice?
to make it easier to understand & evaluate hypotheses
4 Main goals in research
Describe behavior & mental processes

Make predictions about them

Demonstrate some control over them

Explain how & why behavior & mental processes occur
Naturalistic observations
The process of watching w/o interfering as behavior occurs in the natural EV
Confounding variable
any factor that might have affected the dependent variable along with or instead of the independent variable

3 types (random, participants' expectations, experimenter bias)
3 types of confounding variables
Random: uncontrolled/uncontrollable factors

"Random assignment"

Participants expectations
*Placebo

Experimenter bias
*Double-blind design: researchers & participants don't know who has what
4 Common Study designs
Naturalistic Observation
Case study
Survey
Experiment
Naturalistic observation

Features
Strengths
Pitfalls
F: observe human/animal behavior in EV in which it typically occurs

S: provides descriptive data about behavior presumably uncontaminated by outside influences

P: observer bias & participant self-consciousness can distort results
Case study

Features
Strengths
Pitfalls
Features: intensive exam of the behavior & mental processes associated with a specific person or situation

S: provide detailed descriptive analysis of new, complex, or rare phenomenon

Pitfalls: may not provide representative picture of phenomena
Survey

Features
Strengths
Pitfalls
F: standard set of ?s asked of large # of participants

S: gather large amounts of descriptive data relatively quickly & inexpensively

P: sampling errors, poorly phrased questions, & response biases

Ways to improve:
Counterbalancing
Filler ?s
Experiment

Features
Strengths
Pitfalls
F: manipulation of an independent variable & measurement of its effects on a dependent variable

S: can establish a cause = effect relationship between independent & dependent variables

P: confounding variables may prevent valid conclusions
Reliability
Will you get the same results if you do the experiment again?
Validity
Closeness to the truth

Hit the heart of the research aim