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8 Cards in this Set
- Front
- Back
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effects gap
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from Rogers, the idea that gaps occur in attitudes and behaviors as well as info
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homogeneous communities
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those with a few sources of communication that are shared by almost everyone
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information-poor
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lacking info and knowledge of the means for finding info
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knowledge gap hypothesis
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from Tichenor, Donohue, Olien; the suggestion that as the infusion of mass media info into a social system increases, segments of the population with higher socioeconomic status ten to acquire this info at a faster rate than the lower-status segments, so that the gap in knowledge between these segments tend to increase rather than decrease
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pluralistic communities
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those with diverse populations and numerous sources of information
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self-interest
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as applied to knowledge gaos by Genova and Greenberg, the perceived usefulness of news information for oneself
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social interest
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as applied to knowledge gaps by Genova and Greenberg, the perceived usefulness of news info to the individual's social milieu or interpersonal networks
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socioeconomic status (SES)
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a concept based on income, education level, and occupation
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