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15 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Tentpoling
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Putting a lesser show in before the more favorable show and extending that show
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Hammocking
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Putting a new show between two top shows
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New Show
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Bridging
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Timing Technique
Bridging is being used when a station tries to prevent the audience from changing channels during a junction point. |
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Counter-Programming
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Opposite Viewing
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super bowl vs. ice skating
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Blunting
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Putting similar types of shows on at the same time
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Greys Anatomy & ER
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Stunting
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When shows take a dive and they try to add celebrities and other things to up their ratings again
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When shows take a dive...
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Stacking
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Shows of the same genre played back to back
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CSI @ 8 NCSI @ 9
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Cross-Programming
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Actually have guest stars from other shows; trying to promote other shows from the same network
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Homer on Family Guy
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Stripping
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Putting a whole bunch of shows together at one time
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Marathons
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Syndicating
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Selling programming
– Market by Market – |
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When did radio shift to music?
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1950's
Mostly AM |
Television's come up
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When did FM radio begin to grow?
And with what? |
Late 1960's - 1970's
w/ Album Oriented Rock |
AOR
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When did AM shift to mainly talk, sports, and news?
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1980's
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What are some Radio Music Formats?
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• AM Gold
• AOR • AC • Top 40 • Contemporary Rock |
99.5 the beat
DC 101.1 |
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Station Managers consisted of what positions?
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• Sales manager
• Programming direction • Music director • News director • Promotions |
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