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13 Cards in this Set

  • Front
  • Back
uses and gratifications
Each person has different uses for media, and thus gets different gratification from each type
Arousal/ Relaxation
You start as a set point and watching relaxing/arousing media will get you to your optimal point
Escapism
People use media to exscape their real life and to possibly feel productive if you have a boring job. Killing trolls in WoW will feel more productive
Passing time
Media is used to help pass time while on just about any form of trasportation
Trait Differences
Men are generally more aggressive and watch more aggressive media than women do
Kaiser Study
asked the question, is time infinite? no, this meant that time was displaced. Showed and increase in tv, music, and computer time. While there was a decrease in reading.
(not totally fair because people still digitally read)
Self Report Bias
A flaw in data collection when people are asked to report data on themselves, they or\often times will make up or skew the points so that they seem normal or what they think is normal.
Displacement Hypothesis
Media does not have an effect on grades until you over about 10 hours a week
Scary Media
Under 7 years old kids are more scared of fictional things, such as a scary monster. Above 7 they are more scared of real things like, their house burning
Genderrole socialization
Women find men more attractive who are not scared during a scary movie

Men find scared women more attractive
Mood managment
watching a certain type of media can affect your mood for better or for worse, and people who are sad wil actively seek out happy media to make them happy .
TV and Obesity
There is a positive coloration between watching tv and obesity
WWII Cryptography
using codes during the war to hide messages, required t