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13 Cards in this Set
- Front
- Back
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Why do survey research? |
-Although survey research doesn't allow for causal statements to be made, certain sensitive topics can't be studied any other way. -Allows researchers to ask questions that would be inappropriate to test in an experiment. |
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What are the Goals of Survey Research? |
-efficiently collect info on a topic (collect large amount of info in short period of time) -self report data -describe characteristics of the population -generalize findings to the population |
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Item Format: Open Ended Questions |
Pros: allows respondents to answer however they want, rich data set as you get many different responses Cons: responses must be coded into mutually exclusive topics, irrelevant answers add noise to your data |
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Item Format:
Closed Ended Questions |
Pros: You are given answers to choose from, easier to code Cons: Might force people to give a response they don't really agree with |
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Item Format:
Closed Ended Questions 1) multiple choice format 2) forced choice format 3) Likert Scale 4) Semantic differential scale |
1) 1 response, check all that apply, or rank from strongly agree to strongly disagree 2) forced to make 1 choice when given a few options 3) answer from strongly agree (1) to strongly disagree (5) 4) level of agreement to a statement indicated by hash mark along a continuous line between two end-points |
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Wording: What are Leading Questions? |
-subtly prompts respondents to answer in a specific way -your wording may cue people to give the answer you want Ex. |
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Wording:
What are Loaded Questions? |
-uses emotionally charged wording -these words overly indicate what the research expects -more direct than leading questions Ex. Would you favour or oppose a lawbanning restaurants from serving foods that contain dangerous heart damagingtrans fats. |
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Wording:
What are Double Barreled Questions? |
-ask two questions in one -don't know which question the respondent is answering -just ask two questions Ex. As i read an assignment, I look for main ideas, and i formulate answers to questions. |
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Wording:
What are Double Negative Questions? |
-uses disaffirming words that confuse respondents on what the question is asking -must respond no to agree with the question -produces error in data as it generates innaccurate responses -tests respondents grammatical and cognitive ability rather than getting their opinions Ex. I don't not like this |
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What are Question Order Effects? |
-the order you ask questions impacts responses on later questions -pretest items control for order effects Ex. asking someone their race may impact how they answer questions on racial bias. |
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Encouraging Accurate Responding: Fence sitting |
-not having a strong opinion -consistently gives a neutral response -problematic when doing a survey on a controversial topic, when people have a response but not saying it -remove neutral answer, or put neutral answer off to the side where people less likely to pick it |
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Encouraging Accurate Responding:
Socially Desirable Responding |
-respondents give positive self-descriptions -answers to ensure responses are viewed favourably -make participants think you know the right answer so they tell the truth -plant items in your survey meant to uncover socially desirable responding, -use filler items to distract people from the true purpose of your research |
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Encouraging Accurate Responding:
Ask Questions People can Answer |
-people often can't explain their feelings and actions -ask questions people can respond accurately to |
