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23 Cards in this Set
- Front
- Back
Art of Rhetoric
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The Systematic study and international practice of effective symbolic expression
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Rhetorical Discourse
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The mark the art of rhetoric leaves on messages
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Rhetorical Discourse is (5 things)
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1.Planned
2.Audited to an Audience 3. Shaped by Human Motives 4. Responsive to a Situation 5. Persuasion-seeking |
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enthymeme
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An argument built from values, beliefs, or knowledge held in common by a speaker and an audience
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Rhetorical Theory
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The systematic presentation of the art of rhetoric, descriptions of rhetoric's various functions, and explanations of how rhetoric achieves it's goals
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4 Ways Rhetoric Persuades
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1. Argument- Reasoning made public with goal of influencing the audience
2. Appeals- Symbolic strategies that aim either to elicit an emotion or to engage the audiences loyalties or commitments 3. Arrangement- Planned ordering of a message to achieve the greatest effect, whether of persuasion, clarity, or beauty 4. Aesthetics- Elements adding form, beauty, and force to symbolic expression |
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Six Social Functions of Rhetoric
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1. Ideas are tested
2. Advocacy is assisted 3. Power is distributed 4, Facts are discovered 5. Knowledge is shaped 6. Communities are built |
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Three Functions Of Language
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1. Heuristic- Discovery, whether of facts, insights, even "self-awarness." Expressing out thoughts to others
2. Eristic- Power to express, captivate, argue, even to injure 3. Protreptic- Persuading others to think as they think, to act as they want them to act. |
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Arete
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Virtue, Personal Excellence, and ability to manage ones own affairs
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Diallectic
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Inviting arguments for and against a proposition
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Endoxa
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Premises that were widely believed or considered highly probable
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Dissoi Logoi
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Contradictory arguments
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Nomos
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Social Agreement
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Three Kinds of Sophistes
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1. Professional Speechwriter
2. Teachers who taught public speaking 3. Professional orators who gave speeches for a fee |
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Gorgias
Three Part Philosophy |
1. Nothing Exists
2. If anything did exist, we could not know it 3. If we could know that something existed, we would not be able to communicate it to anyone else |
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Allegoria
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Say one thing and mean the other
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Hypallage
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Use one word for another
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Parisosis
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Use of balanced clauses
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Apostophe
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Addressing some person or divinity
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Isocrates
Three Factors is oratorical training |
1. Natural Talent
2. Extensive Practice 3. Education in Basic principles or Rhetoric |
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Two kinds of Humanistic Methods
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Critical and Historical
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Polis
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City, or City-State
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2 Kind of law courts
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Public Matters- Covered in public courts
Civil Courts- Covered in private courts |