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23 Cards in this Set

  • Front
  • Back
Art of Rhetoric
The Systematic study and international practice of effective symbolic expression
Rhetorical Discourse
The mark the art of rhetoric leaves on messages
Rhetorical Discourse is (5 things)
1.Planned
2.Audited to an Audience
3. Shaped by Human Motives
4. Responsive to a Situation
5. Persuasion-seeking
enthymeme
An argument built from values, beliefs, or knowledge held in common by a speaker and an audience
Rhetorical Theory
The systematic presentation of the art of rhetoric, descriptions of rhetoric's various functions, and explanations of how rhetoric achieves it's goals
4 Ways Rhetoric Persuades
1. Argument- Reasoning made public with goal of influencing the audience
2. Appeals- Symbolic strategies that aim either to elicit an emotion or to engage the audiences loyalties or commitments
3. Arrangement- Planned ordering of a message to achieve the greatest effect, whether of persuasion, clarity, or beauty
4. Aesthetics- Elements adding form, beauty, and force to symbolic expression
Six Social Functions of Rhetoric
1. Ideas are tested
2. Advocacy is assisted
3. Power is distributed
4, Facts are discovered
5. Knowledge is shaped
6. Communities are built
Three Functions Of Language
1. Heuristic- Discovery, whether of facts, insights, even "self-awarness." Expressing out thoughts to others
2. Eristic- Power to express, captivate, argue, even to injure
3. Protreptic- Persuading others to think as they think, to act as they want them to act.
Arete
Virtue, Personal Excellence, and ability to manage ones own affairs
Diallectic
Inviting arguments for and against a proposition
Endoxa
Premises that were widely believed or considered highly probable
Dissoi Logoi
Contradictory arguments
Nomos
Social Agreement
Three Kinds of Sophistes
1. Professional Speechwriter
2. Teachers who taught public speaking
3. Professional orators who gave speeches for a fee
Gorgias
Three Part Philosophy
1. Nothing Exists
2. If anything did exist, we could not know it
3. If we could know that something existed, we would not be able to communicate it to anyone else
Allegoria
Say one thing and mean the other
Hypallage
Use one word for another
Parisosis
Use of balanced clauses
Apostophe
Addressing some person or divinity
Isocrates
Three Factors is oratorical training
1. Natural Talent
2. Extensive Practice
3. Education in Basic principles or Rhetoric
Two kinds of Humanistic Methods
Critical and Historical
Polis
City, or City-State
2 Kind of law courts
Public Matters- Covered in public courts

Civil Courts- Covered in private courts