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13 Cards in this Set
- Front
- Back
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Bcg matrix by bruce d henderson |
A. Question Mark: Low Shares of Rapidly Growing Markets
B. Stars: Large Share and Large Growth C. Cash Cows: Large Share and slow growth. Usually allocate its resources on Question marks and stars. D. Dogs: Low Share and Low Growth, small profits if any (Candidates to be divested) |
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ansoff growth vector |
path adopted by the firm |
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porters Generic Strategies
by micheal porter |
1) Cost Leadership 2) Differentiation 3) Focused differentiated |
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The Five Forces
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1) Threat of New Entrants
2) Threat of Substitutes 3) Bargaining Power of Customers 4) Bargaining Power of Suppliers 5) Competitive Rivalry |
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PLC curve |
1) Introduction 2) growth 3) maturity 4) decline |
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abell |
costumer group, costumer function and technology alternative |
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glueck grand strategy |
stability, expansion, retrenchments & any combinations of the three |
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gluecks dimensions of grand strategy |
1 internal / eternal dimension 2 related / unrelated dimension 3 horizontal / vertical dimension 4 active / passive dimension |
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Vertical Integration
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An expansion or extension of the firm by integrating preceding or successive production processes. It ca
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expansion strategy Types of diversification |
1 Concentric 2 Conglomerate |
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cooperative strategy |
1 merger 2 JV 3 takeover 4 strategic alliance |
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type of mergers |
Horizontal Merger
vertical merger concentric merger conglomerate |
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international strategy bartlett & ghoshal |
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