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3 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Marketing Plan |
A written document that acts as a guidebook of marketing activities for marketing managers |
Written document (guidebook) |
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Strategic Planning |
Involves designing activities relating to marketing objectives and the changing marketing environment |
What does it involve? |
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Elements of marketing plan |
Defining business mission Performing SWOT analysis Defining objectives Defining a target market Establishing components of marketing mix |
They are 6 |
