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51 Cards in this Set

  • Front
  • Back
Strategic Management
An integrative management field that combines analysis, formulation, and implementation in the quest for competitive advantage
Competitive Advantage
Superior performance relative to other competitors in the same industry or the industry average
Sustainable Competitive Advantage
Outperforming competitors or the industry average over a prolonged period of time
Competitive Disadvantage
Underperformance relative to other competitors in the same industry or the industry average
Competitive Parity
Performance of two or more firms at the same level
Strategy
The goal-directed actions a firm intends to take in its quest to gain and sustain competitive advantage
Industry Effects
The results attributed to the choice of industry in which to compete
Firm effects
The results of managers' actions to influence firm performance
Industry Effects %
20%
Firm Effects %
30-45%
Other Effects %
35-50%
What is included in "other effects" in explaining superior firm performance?
Corporate parent, year effects, unexplained variance
NOT strategy
pricing, internet, alliance, operations, IT, brand, marketing, HR, etc.
Operational strategy
Contributes to a unique strategy position, but is not a strategy itself
Stakeholders
Individuals or groups who can affect or are affected by the actions of a firm
Internal stakeholders
stockholders, employees, and board members
External Stakeholders
customers, suppliers, alliance partners, creditors, unions, communities, and government at various levels
Mission
Description of what an organization actually does-what its business is- and why it does it; can be consumer-oriented or product-oriented
Strategic Commitments
Actions that are costly, long-term oriented, and difficult to reverse
Emergent Strategy
Any unplanned strategic initiative undertaken by mid-level employees of their own volition; bottom up strategic plan
Intended Strategy
The outcome of a rational and structured-down strategic plan; top-down strategic plan
unrealized strategy
part or all of a firm's strategic plan that falls by the wayside due to unexpected events; unpredictable events
Realized Strategy
combo of intended and emergent strategy
parts of Emergent Strategy include:
Autonomous actions, serendipity, resource allocation process, and real options
What does PEST stand for?
Political, Economic, Sociocultural, and Technological
PESTEL Model
A framework that categorizes and analyzes an important set of external forces that might impinge upon a firm. These forces are embedded in the global environment and can create both opportunities and threats for the firm
Economic Factors
Growth rates, interest rates, levels of employment, price stability (inflation and deflation), and currency exchange rates
Porter's Five Forces
1. Threat of Entry 2. Power of Suppliers 3. Power of Buyers 4. Threat of substitutes 5. Rivalry among existing competitors
Five Forces Model Definition
A framework that identifies forces that determine the profit potential of an industry and shape a firm's competitive strategy
The threat of entry is high when:
-customer switching costs are low
-capital requirements are low
-incumbents do not posses either proprietary technology or established brand equity
-new entrants expect that incumbents will not or cannot retaliate
Power of suppliers is high when:
-Incumbent firms face significant switching costs when changing suppliers
-suppliers offer products that are differentiated
-there are no readily available substitutes for the products or services that the suppliers offer
-Suppliers can credibly threaten to integrate into the industry
The power of buyers is high when
-there are a few large buyers
-each buyer purchases large quantities relative to the size of a single seller
-the industry's products are standardized or undifferentiated commodities
-buyers face little or no switching costs
-buyers can credibly threaten to backward-integrate into the industry
The threat of substitutes is high when
-the substitute offers an attractive price-performance trade-off
-the buyer's cost of switching to the substitute is low
the rivalry among existing competitors is high when
-there are many competitors in the industry
-the competitors are roughly of equal size
-industry growth is slow, zero, or even negative
-exit barriers are high
-products and services are direct substitutions
Core competencies
unique strengths, embedded deep within a firm, that allow a firm to differentiate its products and services from those of its rivals, creating higher value for the customer or offering products and services of comparable value at lower cost
Resource Heterogeneity
assumption in the resource-based view that a firm is a bundle of resources and capabilities that differ across firms
Resource immobility
assumption in the resource-based view that a firm has resources that tend to be "sticky" and that do not move easily from firm to firm
Value Chain
The internal activities a firm engages in when transforming inputs into outputs; each activity adds incremental value.
primary activities
firm activities that add value directly by transforming inputs into outputs as the firm moves a product or service horizontally along the internal value chain
support activities
firm activities that add value indirectly, but are necessary to sustain primary activities
Casual Ambiguity
a situation in which the cause and effect of a phenomenon are not readily apparent
Social complexity
a situation in which different social and business systems interact with one another
SWOT analysis
a framework that allows managers to synthesize insights obtained from an internal analysis of the company's strengths, weaknesses, opportunities and threats
Measuring Competitive Advantage
1. How much economic value does the firm generate
2. What is the firm's accounting profitability
3. how much shareholder value does the firm create
Value
the dollar amount a consumer would attach to a good or service; the maximum willingness to pay; aka reservation price
economic value created
Difference between value and cost; aka economic contribution
profit (producer surplus)
difference between price charged and the cost to produce
Consumer surplus
difference between the value a consumer attaches to a good or service and what he paid for it
The balanced scorecard
strategy implementation tool that harnesses multiple internal and external performance metrics in order to balance financial and strategic goals
Questions the balanced scorecard asks
1. How do customers view us?
2. How do we create value?
3. What core competencies do we need?
4. How do shareholder's view us?
Advantages of the balanced scorecard
-communicate and link the strategic vision to responsible parties within the organization
-translate the vision into measurable operational goals
-design and plan business processes
-implement feedback and organizational learning in order to modify and adapt strategic coals when indicated