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20 Cards in this Set
- Front
- Back
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To Google, Apple is:
a. a new entrant threat b. a substitute c. a supplier d. b and c. e. none |
D. B and C
Apple is not a new entrant Apple is a substitute provider through their competing operating system and applications 'Apple Maps' Apple is a supplier through their hardware providing a platform for Google's Internet services |
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Key Success Factors for Google's industry could include:
a. A strong, innovative and talented workforce b. A flat, hierarchical structure as it is the often recognised to be the key to Google's success c. Google's brand recognition and number of users d. none of the above |
A. A strong, innovative and talented workforce
because B and C are strengths |
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In reference to Mintzberg's concept of an Adhocracy, which structure best represents Google's corporate
structure? a. Organizational Adhocracy b. Administrative Adhocracy c. Efficient Adhocracy d. Operating Adhocracy |
D. Operating Adhocracy
Operating Adhocracies consist of multidisciplinary groups to engage divergent thinking. Apex is responsible for managing projects and people. The operating core is then consisted of fluid teams focused to project task with little bureaucracy. Google, with its famously flat hierarchical structure and fluid teams, is therefore an Operating adhocracy - encouraging ideas, efficiency, and creativity. |
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What is a key Driving Force of Google's Industry?
a. The introduction of Google Glasses. b. The increasing usage and availability of Internet. c. The lack of privacy on Google platforms. d. B and C only |
B. The increasing usage and availability of Internet
Driving forces are related to forces that have the potential of affecting the INDUSTRY. Therefore, the only logical answer is B |
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Google's acquisition of video-sharing website YouTube in 2006 is an example of:
a. Vertical Integration b. Horizontal Integration c. Concentration d. Retrenchment |
B. Horizontal Integration
At the time, Google Video was competing with YouTube, so when Google acquired YouTube, they were competitors therefore they were combining businesses operating at the same stage of the production-marketing chain |
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Referring to Ansoff's Strategy Matrix, which best describes Google's strategy:
a. Market Development b. Diversification c. Concentration/Penetration d. Product Development |
D. Product Development
I would say Product Development since most of its acquisitions and product releases are all related to Internet Services at the time. You could argue that they're leaning more towards a Diversification strategy these days. |
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Growing concerns over privacy on the Internet can best be described as:
a. a threat b. a driving force c. a and b d. neither |
C. a and b
it is a threat in that it is an industry trend that can affect the firm in the future. It is also a key force in creating pressures in the industry. |
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The simplicity and ease-of-use of Google's internet search engine can best be described as a(n):
a. Key Success Factor b. Opportunity c. Competitive Advantage |
C. Competitive Advantage
It is the only choice that is internal |
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Google's Brand is (Valuable, Replicable, Inimitable, Non-substitutable):
a. VRIN b. VRI c. VIN d. None of the above |
C. VIN
Valuable, Inimitable, and Non-substitutable |
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In the case study, Google was called a 'one trick pony'. This is an example of a:
a. strength b. weakness c. competitive advantage d. a and c |
B. Weakness
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Which is likely to be an important Stakeholder to Google:
a. Employees b. Users c. Advertisers. d. all of the above |
D. All of the above
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The decreasing usage of print and TV media has:
a. weakened threat of substitutes b. created a new entrant threat c. strengthened buyer power d. a and c |
A. weakened threat of substitutes
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Employees are an example of General Electric's:
a. strengths b. stakeholders c. both d. neither |
C. Both
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Referring to Ansoff's Strategy Matrix, which best describes General Electric's Strategy?
a. Market Development b. Diversification c. Concentration/Penetration d. Product Development |
B. Diversification
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When broadening their business, General Electric generally goes for:
a. Unrelated Diversification b. Related Diversification c. Market Development d. Joint Venture |
A. Unrelated Diversification
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General Electric could achieve benefits of synergy by:
a. Taking advantage of it size to out-spend its rivals with marketing expenditutre b. Acquiring more firms c. Both d. none |
D. None
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Which is a competitive advantage for General Electric?
a. Model for Management b. The increasing need for infrastructure in the world today c. Both d. None |
A. Model for Management
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General Electric's dependence on GE Capital can best be described as:
a. a threat b. a weakness c. a driving force d. none |
B. A Weakness
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Advertisers are a key stakeholder for:
a. Google b. General Electric c. None d. Both |
a. Google
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Which is an example of General Electric's Intangible Resources?
a. Capital b. Organisational Structure c. Firm Activities d. CSR |
B. Organizational Structure
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