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8 Cards in this Set
- Front
- Back
What are the three basic benefits of international strategy |
- Increase Market Size - Economies of scale and learning - Location advantage (Not only geographical) something you can find there. |
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What are the two models, to help figuring out where to go abroad? |
- The "Stage Model" - Locations with shorter distances
- The "Strategic Goals Model" - Locations with advantage |
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The "stage model" consists of two liabilities, which are? |
- Liabilities of Foreigness Not known, unknown, new - Liabilities of country of origin Like China - oh its bad quality
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Strategic Goals Model - consists of what? |
You need to go where you can complete your goals. - Natural Resources - Huge Market - Low-Cost Labour - Supply Chain - Knowledge |
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What are the Four factors that decided a countries National Advantages |
- Factors of Production - Demand Conditions - Firm Strategy, Structure & Rivalry - Related and supporting industries |
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What are the factors of production? |
- The input necessary to compete in any industry - Labour, Land, Natural Resources, Capital, Infrastructure. - Basic Factors - Advanced Factors - Generalised Factors - Specialised Factors |
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The definition of Demand Condition? |
Characterised by the nature and size of buyers' needs in the home market for the industry's goods or service |
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Rekated and supporting industries |
Industries that support each other - leather and shoes |