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5 Cards in this Set
- Front
- Back
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Step One
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Visualization and Organization
-SWOT -marketing and information systems -fads vs. trends -consumer competion |
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Step Two
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Clarify your Mission, Goals and Organization
-mission statement -have to believe in mission statement |
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Step Three
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Develop a Marketing Plan
-Target Markets: Demographics, Geomarket, Psychological, Product Usage Rate Information -develop your market: ex. escalator -the five P's |
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Step Four
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Integrating the Plan
-gaining support (fits mission) -coordination the marketing effort |
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Step Five
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Control and Evaluation
-do not stop and implementation -are customers satisfied? |
