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20 Cards in this Set

  • Front
  • Back
consumers
people who use products
discretionary income
money left to spend after necessary expenses are paid
kinetoscope
a device for viewing a new phenomenon-moving pictures
vendors
sellers of products
product
good or service that any for-profit industry sells to its consumers
promotion
any form of communication used to persuade people to buy products through advertising
endorsement
approval or support of a product or idea
core product
main product
ancillary product
product related or created from the core product
revanue
gross income
piracy
unauthorized use of an owner's or creator's music, movies, or other copyrighted material
royalty
payment for material that has been copyrighted or legally declared as belonging to th creater
product tie-in
use or ancillary products such as merchandise as promotional tools
cross-promotion
any form of communication through which one industry relies on another industry to promote its product
covergence
overlapping of product promotion
synergy
combined action that occurs when products owned by one source promote the growth of related products
risks
unforeen events and obstacles that can negetively affect business
risk management
a strategy to offset business risks
consumer loyalty
consumer attitude that occurs when they are happy with a company and become repeat customers
sponsership
the promotion of a company in association with property