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20 Cards in this Set
- Front
- Back
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consumers
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people who use products
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discretionary income
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money left to spend after necessary expenses are paid
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kinetoscope
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a device for viewing a new phenomenon-moving pictures
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vendors
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sellers of products
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product
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good or service that any for-profit industry sells to its consumers
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promotion
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any form of communication used to persuade people to buy products through advertising
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endorsement
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approval or support of a product or idea
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core product
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main product
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ancillary product
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product related or created from the core product
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revanue
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gross income
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piracy
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unauthorized use of an owner's or creator's music, movies, or other copyrighted material
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royalty
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payment for material that has been copyrighted or legally declared as belonging to th creater
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product tie-in
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use or ancillary products such as merchandise as promotional tools
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cross-promotion
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any form of communication through which one industry relies on another industry to promote its product
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covergence
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overlapping of product promotion
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synergy
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combined action that occurs when products owned by one source promote the growth of related products
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risks
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unforeen events and obstacles that can negetively affect business
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risk management
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a strategy to offset business risks
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consumer loyalty
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consumer attitude that occurs when they are happy with a company and become repeat customers
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sponsership
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the promotion of a company in association with property
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