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26 Cards in this Set
- Front
- Back
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In regards to pricing, what does pricing discrimination reger to?
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-different consumers have different price elasticity income based
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What is the break even analysis?
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Total Revenue = total cost
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Market Pricing=
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Going by the market value
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Capitation refers to
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putting a cap on a per capita basis based on how much an indiviual can be taxed
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Lead Time refers to-
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how long between time it starts and time it finishes
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User Segmentation refers to
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different income bracket, can't lump all consumers in one group, if setting price, u can't set 1 flat rate, ie seating in a stadium
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Penetration refers to:
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Penetrating deep into all consumer, much more sensitive to price.
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Skimming refers to
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Above the market value, ppl who have highest price, its inelastic
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Status Quo is
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at market value
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In regards to price penetration demand is
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is likely to be price elastic- u want a large market share
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in regards to price penetration; offering is
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offering not unique or protected- if u have unique product price skimming is appropriate, where as if it is not, u can’t charge whatever
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n regards to price penetration; competition
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expected to enter the market quickly
there are no distinct & separate price-market segments- assuming there is not that top to take off |
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there’s a possibility for large savings in production & marketing costs
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if a large volume can be generated
-objective is large market share |
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in terms of improving ticket sales: differential pricing refers to
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different seats in a stadium and different games
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Elasticity=
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ratio of demand to price
If number is 1 to 1 ratio is perfectly elastic |
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true or false: a number bellow 1 is elastic?
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Flase: A number below 1 is inelastic, meaning
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How does one find weather something is elastic or inelastic
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Take the Old number minus the new number, and then divided it by the old number in terms of quanity demanded( or attendance) and price, then divide the quantity demanded by the price and boom
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in regards to Outlets for broadcast rights syndicators:
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recorded and then sold to different stations
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Direct sales in terms of managing the rights refers to
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everything goes to a parent company
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Revenue sharing in terms of managing broadcast rights refers to
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Cooperation Productions- if fox creates a show, but has another company produce show, they both have stake in profit
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Per capita is:
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Total amount divided by total people in attendance
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Commissions vs management fee refers to:
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if u contract out, if they hit certain benchmarks, is it commmision based where u make an amount based on how much the stadium makes, or a flat fee
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In terms of Growth factors in regards to sponsorship, market segmentation refers to
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more segmented u have the opportunity to appeal to different types of ppl
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In terms of growth factors in regards to sponsorship Ad clutter is:
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a negative, u want to reduce it
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integrated promotion opportunities refers to:
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establishing a relationship with customers and customers strengthen sponsorship if u give promotion. They feel as if they are a apart of the organization, will support and spend more
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Regarding measuring the impact of a sponsorship, value coverage refers to
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Is to Determine How Much It Would Have Cost the Sponsor to Have Purchased an Equivalent Amount of Exposure Using Traditional Advertising during the Broadcast
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