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32 Cards in this Set
- Front
- Back
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Globalization ( pros, cons) |
Pros: worldwide production markets, movement of goods between countries, recognition of other cultures Cons: uneven economic globalization (monopolies), deletion of cultures, homogenization (one monolithic culture) |
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1852 Harvard-Yale Regatta |
1st intercollegiate event, fears of commercialization and corruption |
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1859 Amherst College vs Williams College |
1st collegiate baseball game, administrators realize that sports can bring in students |
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1869 Rutgers vs Princeton |
1st collegiate football game |
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Social Media Policies |
Officials are not allowed to have social media (for their own protection) Players cannot use social media 90 minutes before kickoff until after the post-game interviews |
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Stadium |
outdoor or domed facilities |
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Arena |
indoor facilities, usually built for more than one sport/event |
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Convention Center |
facilities built and owned by a public entity, used to lure conventions and business meetings to a particular municipality |
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Civic Center |
local venues for smaller populated areas |
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NFL Properties |
marketing arm of the NFL Pete Rozelle created NFL properties |
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NFL Trust |
agreement that brought all NFL teams under one trademark |
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communications |
all methods used by an organization to proactively deliver its key messages to a diverse universe of constituencies |
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New Media Industry |
the emergence of digital, computerized, or networked info and communication technologies in the later part of the twentieth century allows companies to portray their product/service how they want it to be portrayed |
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Event Management (budgeting) |
process of developing a written plan of revenues and expenses for a particular accounting cycle accounting cycle: time of period necessary to plan, organize and operate the event |
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Albert Spalding |
pitcher, one of the first to use a glove sporting goods store barnstorming tours: touring of star athletes and teams to promote the popularity of a particular sport |
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Press Release |
the basic mechanism to inform people about an organization, sent to editors and reporters in hopes of stimulating favorable stories about their organization |
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Corporate Investment (facility funding, pros and cons) |
Public Financing: pros-locals who use the facilities pay for it, cons-locals have to pay the taxes no matter what Private Financing: pros-the public doesn't have to pay, cons-chance that the monetary provider may lose money |
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Sales (types) |
Direct marketing: businesses communicate directly with the customer Database marketing: creation of a database relating to current and potential customers Aftermarketing: "follow up" Direct Mail, telemarketing, inbound telemarketing |
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Pete Rozelle |
Made connections at his 1st job: Compton Junior College University of San Fran Publicist for Rams (connections from 1st job) General Manager for Rams Sports broadcasting becomes popular and exempt from antitrust. Merged NFL and AFL |
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Licensed Products (Examples) |
Nike, Adidas, Spalding, Under Armour |
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Collegiate Licensing Company |
formed in 1981, recently purchased by sport marketing company IMG, articulates licensing agreements on behalf of about 200 colleges |
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American with Disabilities Act |
institutions and individuals shall not discriminate against a qualified individual with a disability |
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Aftermarketing |
the "follow up" after a customer purchases the product and feedback is requested |
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Types of Sponsorship |
In-venue promotions, in-store promotions, cross-premotion, sponsorship packages |
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Stakeholders |
groups and individuals that have a direct or indirect interest in an organization |
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Niche Sports and Ethnic Marketing |
niche sports: unique and appeal to a distinct segment of the market ethnic marketing: appealing to certain ethnicities according to demographics (ex: hispanics tend to like baseball more therefore baseball marketers may appeal more to Hispanics) |
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Benefit Selling |
involves the promotion and creation of new benefits or the promotion and enhancement of existing benefits to offset existing perceptions or assumed negatives related to the sport product or service |
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NCAA Licensing |
1. Ensure quality and consistency of merch 2. Protect all trademarks 3. Generate revenue 4. Protect consumer from inferior product |
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Database Marketing |
creation of a database relating to current and potential customers |
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inverted pyramid/summary news lead |
style of writing that presents the important info in the first paragraph |
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Roone Arledge |
worked with pete rozelle, television and sports became linked |
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Broadcast Rights |
subscriber fees, content providers, delivery system |
