Speech Writing Vocabulary

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Style

Back 1

In discourse, it is one's unique form of rhetorical devices.

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Lexicon

Back 2

From where one's words are drawn/ Vocabulary

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Syntax

Back 3

Word arrangement within the sentence

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Anastrophe

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You place one word out of its usual place in a common sentence: ex-Gone is the night! Best when used with short words three places away

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Novelty

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A factor of attention when some objective of a stimulus is discrepant with expectation. Ex- $ale

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Emphasis

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The stimulus with successful novelty

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Paramessage

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What we conclude about something or someone because of the what it is said.

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Archaic

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Lexicon- Old Language

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Alliteration

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Lexicon- Repetition of consonant sounds in a sentence

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Life-Cycle Metaphors

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Abe- Lexicon- Metaphors about life cycle (conception, infancy, puberty, youth, middle age, old age, death, rebirth)

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Traductio

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Repetition of a word or phrase that is more than common (type/token ratio)

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Antistrophe/ Epistrophe

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Repetition of clauses or phrases that have parallel endings

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Anaphora/ Epanaphora

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Repetition of phrases or clauses with parallel beginnings

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Conplexio

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Repetition of phrases or clauses that use both anaphora and antistrophe

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Asyndeton

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(Literally No-Connector); to list without conjunction; a-grammatically

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Polysyndeton

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Kennedy- Syntax- to list with many conjunctions

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Brevitas

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Terseness- very short sentences

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Epizeuxis

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repetition of a word in direct succession

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Antithesis/ Antitheses

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Two words/phrases that mean the opposite put in one sentence

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Scala/ Gradatio/ Klimax

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To gradually increase in unarguably semantic importance

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Classic Antithesis

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2 words or phrases that mean opposite in the same sentence

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Antonym Antithesis

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2 words in the same sentence that are universally opposite words ex:Light/Dark.

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Oxy Moron Antithesis

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2 words that mean opposite right next to each other ex: Jumbo Shrimp

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Chiasmus/ Urbanitas

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AB BA Antithesis

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Homonym Antithesis

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Make an antithesis with homonyms; ONLY IN WRITTEN DISCOURSE

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Martial Metaphor

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Kennedy Style- War words metaphor

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Light/Dark Metaphor

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Kennedy Style- Light and dark words

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"Information" Theory

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For predictability, add words that give little or no extra information.

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Closure (clozure)

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Completeness- we all want it

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Socialization

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Nuture

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Periodic, Left Branching Sentences

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Introductory clauses, anything where the subject and verb are at the right of the sentence

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Metaphor

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a word or phrased used in a non-literal, unexpected way

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Metaphor Life Cycle

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Fresh -> Dead-> Literal

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Synecdoche

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Use the most prominent part to signify the whole; example- reffering to ships as "sails". "I see the sails coming!"

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Metonymy

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Using the tangible to represent the intangible

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Irony

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saying the opposite of what you mean

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Cognitive Dissonance

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Puzzlement- example of novelty that occurs when using metaphor

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Reinforcement

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Negative and Positive- both can be used in metaphor

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Contextual Qualifier

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Literal Words, helpful for metaphor deciphering IN CONTEXT

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Communal Qualifier

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In the community, a wide-spread agreement of the meaning of the expression

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Private Qualifier

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Something that makes the metaphor meaningful based on knowledge about one's personal self

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Archetypal

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Universal agreement about whether it's good or bad. Ex- light/dark, life cycle, disease, high/low