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20 Cards in this Set
- Front
- Back
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joint creation of meaning
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communicating a metaphor that evokes a set of images in another person’s head.
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demographic and situation audience variables
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race, gender, income, age.
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speech structure flowchart
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main point construction; should correspond to a thesis, suggested number of points,
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patterns of organization
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chronological, spatial, topic, problem-solution / outline basic properties
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hierarchical structure
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subordinate and coordinate relationships
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What is ethnocentrism?
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belief that one’s culture is superior to other cultures.
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What in your outline should be stated in full sentences?
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thesis and main points.
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What is the definition of rhetoric?
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art of discourse, art that aims to improve the way speakers and writers attempt to inform, persuade, motivate audiences.
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Ethos
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Credibility, character
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Pathos
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Appeal to Emotional
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Dialectic
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exchange of arguments and counter arguments advocating thesis and anti-thesis.
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Carl Hovland
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Yale psychologist who studied change and persuasion during WW2.
developed social judgement theory. |
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Social Judgement theory
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people judge by their positions.
3 latitudes ~ acceptance, non-commitment, rejection. |
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Monroe’s motivated sequence
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technique to organize persuasive speeches to inspire action.
1. attention 2. need 3. satisfy 4. visualization 5. action |
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The Elaboration Likelihood Model
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every person mentally processes persuasive messages by one of two routes depending on degree of involvement on the topic.
1. central processing - consider speaker’s message and how we are to act upon it. 2. peripheral processing - considers speaker’s message as irrelevant and unimportant. |
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Sophists
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someone who uses deceptive arguements.
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Psychological Reactance theory
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emotional reaction when a person is being pressured to conform to a certain viewpoint or attitude. resistance will either allow the person to adopt view or it will strengthen viewpoint.
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Inoculation
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speaker anticipates and addresses counterarguments.
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inductive reasoning
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use specific references.
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deductive reasoning
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use specific example.
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