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29 Cards in this Set

  • Front
  • Back
Personal Act
One involved in oneself
Social Act
One involving other people
Social imperative
Getting people together so they can share ideas and values. So thay can recognize who they are in society
Consumer Imperative
The ability to make better messages and also better recievers of public talk
intellectual Imperative
The ability to make a sound understanbable speech
Spoken communication between people
Interactive process
The exchange of ideas or values in public, rather than interpersonal setting
The source of the message. Primary communicator that brings an individual perspective, identity, and experiences
Has both the factual contents of the speech and speakers attitude
Someone who recieved the interprets the message
Werbal and nonverbal reactions to what the speaker is talking about
Physical settings, social expectations and cultural rules that come into play when speakers and listeners interact.
Consider how you look, ethically, to you audience
Moral frames
Connecting with your listeners on a moral level
Skyhook principle
Moral frame you share with your listeners if trying to convince them that you have thier best interest in mind.
General purpose
the primary reason you will speak in public
Specific purpose
the concrete goals you wish to achieve in a particular speech
Central idea
A statement used to capture the essense of the information or concept you wish to portray
Audience orientation
The ability to understand the listeners point of view.
The physiological process of receiving sounds waves
The thinking process whereby people generate meaning from sound
Internal perceptual field
the word of your own thoughts
External perceptual field
distracting things in the physical environment
Appreciative listening
Focuses on something other than the primary message
Discriminative listening
Requires listeners to draw conclusions from the way a message is presented
Empathic listening
Emotional support for speaker
Listening for comprehension
Gain additional information from speaker
Critical listening
Requires interpreting and evaluating of the speakers message.
RRA techniques
Review, relate, and anticipate.