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134 Cards in this Set

  • Front
  • Back
denotative meaning
the literal or dictionary meaning of a word or phrase
connotative meaning
the meaning suggested by the associations or emotions triggered by a word or phrase
thesaurus
a book of synonims
concrete words
words that refer to tangible objects
astract words
words that refer to ideas or concepts
clutter
discourse that takes many more words than are necessary to express an idea
imagery
the use of vivid language to create mental images of objects, actions or ideas
simile
comparison between things thar are different yet have something in common
cliche
a trite or overused expression, contains like or as
metaphor
an implicit comparison b/t two things that are essentially different yet have something in common
rhythm
pattern of sound in a speech created by choice and arrangement of words
parallelism
the similar arrangement of a pair or series of related words, phrases or sentences
repetition
reiteration of the same word or set of words at the beginning or end of successive clauses or sentences
alliteration
repetition of the initial consonant sound of close or adjoining words
antithesis
the juxtaposition of contrasting ideas, usually in parallel structure
inclusive language
language that odes not stereotype,demean, or patronize people on the basis of gender,race, religion, disability, sexual orientation or others
generic 'he'
the use of he to refer to both men and women.
manuscript speech
a speech that is written out word for word and read to audience
impromptu speech
a speech delivered with little or no immediate preparation
extemporaneous speech
a carefully prepared and rehearsed speech that is presented from brief set of notes
conversational quality
presenting a speech so it sounds spontaneous no matter how many times it has been rehearsed
volume
the loudness or softness of the speakers voice
pitch
the highness or lowness of the speaker's voice
inflections
changes in the pitch or tone of speakers voice
monotone
a constant pitch or tone of voice
rate
the speed at which a person speaks
pause
a momentary break in the vocal delivery of a speech
vocalized pause
a pause that occurs when a speaker fills the silence between words with vocalizations such as uh, er and um
vocal variety
changes in a speaker's rate. pitch and volume that give the voice variety and expressiveness
pronunciation
the accepted standard of sound and rhythm for words in a given language
articulation
the physical production of particular speech sounds
dialect
a variety of a language distinguished by variations of accent, grammar or vocabulary
kinesics
the study of body motions as a systematic mode of communication
gestures
motions of a speaker's hands or arms during speech
eye contact
direct visual contact with the eyes of another person
persuasion
the process of creating, reinforcing, or changing people's beliefs or actions
mental dialogue with the audience
the mental give and take between speaker and listener during a persuasive speech
target audience
the portion of the whole audience that the speaker most wants to persuade
question of fact
a question about truth or falsity of an assertion
Organizing speeches on question of fact:
1. specific purpose
2. central idea
3. main points
question of value
a question about the worth, rightness, morality and so forth of an idea or action
question of policy
a question about whether a specific course of action should or should not be taken.
Types of speeches on questions of policy:
1. speech to gain passive agreement
2. speech to gain immediate action
speech to gain passive agreement
a persuasive speech in which the speaker's goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy
speech to gain immediate action
a persuasive speech in which the speaker's goal is to convince the audience to take action in support of a given policy
Analyzing question of policy:
1.need
2.plan
3. practicality
need
is there a serious problem or need that requires a change from current policy
burden of proof
the obligation facing a persuasive speaker to prove that a change from current policy is necessary
plan
If there is a problem with current policy, does the speaker have a plan to solve the problem?
practicality
Will the speaker's plan solve the problem
Organizing speeches on Question of policy:
1.problem-solution order
2. problem-cause-solution order
Problem-solution order
a method of organizing persuasive speeches in which the first main point deals with the existance of a problem and the second main point presents a solution to the problem
problem-cause-solution order
a method of organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem and the third main point presents a solution to the problem.
Comparative advantages problem
a method of organizing persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions
Monroe's motivated sequence
a method of organizing persuasive speeches that seek immediate action. The five steps of motivated sequence are attention, need satisfaction, visualization and action
Initial credibility
the credibility of a speaker efore she or he starts to speak
Factors of credibility
1.competence
2. character
derived credibility
the credibility of a speaker produced by everything she or he says and does during a speech
terminal credibility
the credibility of a speaker at the end of a speech
creating common ground
a technique in which a speaker connects himself with values, attitudes or experiences of the audience
evidence
supporting materials used to rpove or disprove something
Tips for using Evidence:
1. use specific evidence
2. use novel evidence
3. use evidence from credible sources
reasoning
the process of drawing conclusion on the basis of evidence
reasoning from specific instances
reasoning that moves from particular facts to a general conclusion
hasty generalization
an error in reasoning from specific instances, in which a speaker jumps to a general conclusion on the basis of insufficient evidence.
reasoning from principle
reasoning that moves from a general principle to a specific conclusion
causal reasoning
reasoning that seeks to establish the relationship between causes and effects.
false cause
an error in causal reasoning in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second.

also known as ergo proper hoc
analogical reasoning
reasoning in which a speaker compares two similar case and infers that what is true for the first case is also true for the second.
invalid analogy
an analogy in which the two cases being comapred are not essentially alike
fallacy
an error in reasoning
red herring
a fallacy that introduces an irrelevant issue to divert attention from subject under discussion.
ad hominem
a fallacy that attacks the person rather then dealing with the real issue in dispute
either-or
a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist.
bandwagon
a fallacy that assumes that because something is popular it is therefore good, correct or desirable
slippery slope
a fallacy that assumes that taking a first step will lead to subsequent steps that cannot be prevented
Speaker
the person who is presenting an oral message to a listener
message
whatever a speaker communicates to someone else
Channel
the means by which a message is communicated
Listener
the person who receives the speakers message
Frame of reference
the sum of a person knowledge, experience, goals, values and attitudes
feedback
the messages, usually nonverbal, sent from a listener to a speaker
interference
anything that impedes the communication of a message.
situation
the time and place in which speech communication occurs
ethnocentrism
belief that own culture is better than others
ethics
the branch of philosophy that deals with issues of right and wrong in human affairs
comprehensive listening
listening to understand the message of the speaker
spare' brain time '
the difference between a rate at which most people talk and the rate at which the brain can process language
general purpose
the broad goal of a speech
specific purpose
a single infinitive phrase that states precisely what a speaker hopes to accomplish in his or her speech
central idea
a one-sentence statement that sums up or encapsulates the major ideas of a speech
residual message
what a speaker wants the audience to remeber after it has forgotten everything else in a speech
Tips for formulating a specific purpose statement
1. write as full infinitive phrase not fragment
2. express as statement not question
3. avoid figurative language
4. limit to one distinct idea
5. make sure its not too vague or general
audience centerdness
keeping the audience foremost in mind at every step of speech preparation adn presentation
identification
a process in which speakers seek to create a bond with the audience by emphasizing common values, goals and experiences
egocentrism
the tendency of people to be concerned above all with theri own values beliefs and wellbeing
demographic audience analysis
audience analysis that focuses on demographic factos such as age, gender, religion , sexual orientation, group membership, and racial, ethnic and cultural background.
stereotyping
creating an oversimplified image of a particular group of people, usually by assuming that all members of the group are alike
situational audience analysis
audience analysis that focuses on situational factors such as
1. the size of the audience
2. the physical setting for the speech
3. disposition of the audience toward the topic, the speaker and the occasion
attitude
a frame of mind in favor of the opposed person, policy, belief, institution etc.
fixed-alternative questions
questions that offer a fixed choice between two or more alternatives
scale questions
questions that require responses at a fixed intervals along a scale of answers
open-ended questions
questions that allow respondents to answer however they want
Audience adaptation before the speech
1. assesing how your audience is likely to respond to what you say in your speech
2. adjusting what you say to make it as clear, appropriate and convincing as possible
demographic audience analysis
audience analysis that focuses on demographic factors such as age,gender, religion, sexual orientation, group membership and racial, ethic, or cultural background
thesis statement
main idea of speech,essay,
Audience-centerdness
keeping the audience foremost in mind at every step of speech preparation and presentation
Ethos
credibility
logos
logical argument
pathos
emotional appeal
strategies for dealing with nervousnes
1.Acquire speaking experience
2. prepare,prepare,prepare
3. think positively
4 Use th epower of visualization
5 know that most nervousness
is not visible
6. Don't expect perfection
Informative speech
a speech designed to convey knowledge and understanding
Main points of speech
to inform
to entertain
to persuade
signpost
a very brief statement that indicates where a speaker is in the speech or that focuses attention on key ideas
Critical thinking
focused, organized thinking about such things as the logical relationships among ideas, the soundness of evidence, and the differences b/t fact and opinion
identification
a process in which speakers seek to create a bond with the audience by emphasizing common values, goals and experiences
chronological order
A method of speech organization in which the main points follow a time pattern
spacial order
the main points follow a directional pattern
causal order
the main points show a cause-and effect relationship
problem-solution order
first main point deals with the existence of a problem and second point presents a solution to the problem
topical order
the main points divide the topic into logical and consistent subtopics
transition
a word or phrase that indicates when a speaker has finished one thought and is moving on to another
statistics
numerical data
extemporaneous speech
using notes to help guide the speech
Noise
Anything that interferes with communication
Connotative meaning
the meaning suggested by the associations or emotions triggered by a word or phrase
Dennotative meaning
the literal or dictionary meaning of a word or phrase
feedback
the messages, usually nonverbal, sent from listener to speaker
rhetorical question
a question not requiring an aswer and used to make a point
eye contact
direct visual contact with teh eyes of another person
Supporting materials;
1. examples
2. statistics
3. testimony
circular conclusion
conclusion that in some way restates the introduciton or the main point
gesture
motions of a speaker's hands or arms during speech
Crescendo (in speech)
A cullusion in which the speech builds to a zenith power and intensity