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76 Cards in this Set

  • Front
  • Back
anuncio
ad
ensayo
test, trial
fomento de ventas
sales promotion
lema (m)
slogan, motto
marca
brand, TM
mercadeo
marketing
promover
to promote
publicidad
publicity, advertising
sondeo
opinion poll
acertado
right, correct (adj)
agencia
agency
agencia de publicidad, agencia publicitaria
advertising agency
almacenaje
storage
anticuado
obsolete
beca de matrícula
tuition scholarship
cartera morosa
default
cambio
exchange, change
cambio negro, cambio de contrabando
black market exchange
cartelera
billboard
cera
wax
circular
form, letter
compra
buying, purchasing
consumidor
consumer
consumidor presunto
potential consumer
de entrada
from the outset
diseño
design
embarazo
pregnancy
estado de sitio
state of siege
estar de moda
to be in fashion
estraperlo
black market
fabricante
manufacturer
falta garrafal
blunder, big mistake
fiable
reliable
folleto
pamphlet
granjero/a
farmer
gratuito/a
free of charge
hacer gestiones
to take steps, to take measures
insumos
supplies
intermediario/a
intermediary, middleman
juego de colores
colour combination
lanzamiento
launching (of a campaign)
lenguaje
language style, jargon
letero
sign
letero luminoso
lighted sign, neon sign
malogrado
ill-fated, failed
marca comercial, marca de fábrica
trademark
marca registrada
registered trademark, TM
medio
means, medium
medio de difusión, medio publicitario
advertising medium
mercado negro
black market
mercantil
related to marketing
morosidad
lateness, slowness
pantalla
TV or movie screen
pasar de moda
to go out of style
patrocinar
to sponsor
poner a prueba
to test
precio máximo
ceiling price
precio mínimo
minimum price
prensa
the press
presunto
presumed, anticipated, expected, potential
promoción de ventas
sales promotion
prueba
proof, test, trial
recopilación de datos
compilation of data, data summary
rehusar
to refuse
relaciones públicas
public relations, PR
suelo
rock-bottom (price)
superar
to overcome
surtido
line of products
techo
ceiling (price)
telemárketing
telemarketing
televentas
telesales
utilidad
utility
valla
billboard
venta
sale
venta en masa
mass selling
venta personal
personal selling