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by Rolaakande, Jul. 2016

Subjects: Strategic options/ choices -S. Alternatives

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	Strategy Alternatives	what should we be doing now
	Corporate Generic Strategies What market should we be in What business should we be in	Expansion - new division , new line, new bus. Stability Retrenchment- spinning off, pulling out, restructuring Combination
	Business Generic Strategies How do we compete	Cost leadership Differentiation Focus: Cost focus or Differentiation focus
	Cost leadership	requires lower cost base than competitors substantive relative market share advantage industry or segment based leadership dominant firm get overtaken cost based vs cost leadership strategies trade off between standardisation and differentiation
	The strategy clock	Low price low added value low price hybrid- stuck in d middle differentiation focused differentiation Risky high margin monopoly pricing loss of market share