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12 Cards in this Set
- Front
- Back
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population
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entire group of people to be studied
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sample
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relatively small number of people selected from the larger population
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random sample
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representative sample of the population
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systematic sampling
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process of drawing a random sample systematically rather than haphazardly
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stratified sampling
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the process of drawing a random sample in whihc various categories of people are represented in proportions equal to their presence in the population
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structured interview
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researcher asks standardized questions that require participants to choose from among several standardized answers
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unstructured interview
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open-ended questions are asked and respondents are allowed to answer freely in their own words
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detached observation
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we observe as outsiders from a distance without getting involved
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participant observation
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researchers take part in the activities of the group they are studying
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ethnography
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an analysis of people's lives from their own perspectives (researcher focuses more on what the subjects think than on what they do)
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secondary analysis
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researcher searches for new knowledge in the data collected earlier by another researcher
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content analysis
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searching for specific words or ideas and then turning them into numbers
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