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12 Cards in this Set

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population
entire group of people to be studied
sample
relatively small number of people selected from the larger population
random sample
representative sample of the population
systematic sampling
process of drawing a random sample systematically rather than haphazardly
stratified sampling
the process of drawing a random sample in whihc various categories of people are represented in proportions equal to their presence in the population
structured interview
researcher asks standardized questions that require participants to choose from among several standardized answers
unstructured interview
open-ended questions are asked and respondents are allowed to answer freely in their own words
detached observation
we observe as outsiders from a distance without getting involved
participant observation
researchers take part in the activities of the group they are studying
ethnography
an analysis of people's lives from their own perspectives (researcher focuses more on what the subjects think than on what they do)
secondary analysis
researcher searches for new knowledge in the data collected earlier by another researcher
content analysis
searching for specific words or ideas and then turning them into numbers