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10 Cards in this Set
- Front
- Back
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operationalization |
the process of assigning a precise method for measuring a term being for use in a particular study |
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example of participant observation |
interviews |
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ethnocentrism |
the belief that ones group is superior to others & the tendency to view all other cultures from the perspective of one's own |
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nonmaterial culture |
values, beliefs, behaviors, & social norms |
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material culture |
everything that is a part of our constructed physical environment, including technology |
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cultural relativism |
taking into account the differences across cultures without passing judgement or assigning value |
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cultural lag |
the gap when nonmaterial culture changes more slowly than material culture (ex: the law catching up with technology, i.e. sexting) |
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media distortion: sensitization amplification polarization |
sensitization - alerting viewer of what they should be concerned about amplification - when the media distorts incidents polarization - pitting one group against others |
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hegemony |
when the dominant group uses its power to elicit voluntary "consent" of the masses |
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socialization |
the process by which individuals internalize the values, beliefs, and norms of a given society & learn to function as members of that society
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