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40 Cards in this Set

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MAJORITY INFLUENCE
SOCIAL CONTROL - WHEN ALOT OF PEOPLE WANT SOMETHING DONE. THE MAJORITY OF INDIVIDUALS USUALLY LOOK TOWARD KEEPING THE STATUS QUO
MINORITY INFLUENCE -
SOCIAL CHANGE - NUMERICAL DIFFERENTIALS. LET'S CHANGE THE WAY THINGS ARE DONE. THIS IS MOVING OUTSIDE THE NORM
COHESION
A MINORITY OPINION FROM OUTSIDE OF AN INDIVIDUAL'S SOCIAL GROUP WILL BE LESS LIKELY TO SWAY THE GROUP THAN A MINORITY POSITION FROM WITHIN THE SOCIAL GROUP.
STATUS REGARDING COMPLIANCE
PEOPLE WITH HIGHER STATUS HAVE MORE INFLUENCE OVER INDIVIDUALS. EXAMPLE: MILGRIM'S STUDY, MEN IN LAB COATS WERE QUITE INFLUENTIAL.
PUBLIC RESPONSE
PEOPLE CONFORM MORE WHEN THEY ARE RESPONDING IN FRONT OF OTHERS. EXAMPLE: ASH'S STUDY OF LINE COMPARISON, PEOPLE WOULD OBVIOUSLY CONFORM AND AGREE WITH CONFEDERATES IN THE STUDY WHILE WITH THEM.
NORMATIVE INFLUENCE
PERSON'S DESIRE TO FULFILL OTHERS EXPECTATIONS TO GAIN ACCEPTANCE.
INFORMATIONAL INFLUENCE
CONFORMANCE OCCURS WHEN PEOPLE ACCEPT EVIDENCE GIVEN ABOUT REALITY PROVIDED TO THEM BY OTHERS
RECIPROCATION
IF SOMEONE DOES YOU A FAVOR, YOU SHOULD RETURN IN KIND AND DO THEM A FAVOR. THIS IS SOCIALLY EXPECTED OF INDIVIDUALS.
CONSISTENCY
THE NEED TO ACT IN WAYS YOU HAVE ALWAYS ACTED HISTORICALLY.
SOCIAL PROOF
OBSERVE OTHERS AND SEE HOW WE OUGHT TO BEHAVE. THIS GAINS COMPLIANCE. EXAMPLE: WHEN WATCHING OTHERS CLEAN THEIR TRAYS IN FAST FOOD RESTAURANT, YOU WILL TO.
LIKING OTHERS REGARDING COMPLIANCE
WE CHOSE TO COMPLY WITH THOSE INDIVIDUALS WE LIKE PERSONALLY.
AUTHORITY REGARDING COMPLIANCE
WE WILL COMPLY WITH THOSE IN AUTHORITY POSITIONS EVEN IF WE DON'T LIKE THEM PERSONALLY.
SCARCITY
WE ASSIGN GREATER VALUE TO SOMETHING THAT IS SEEN AS SCARE OR TEMPORARY.
FOOT IN THE DOOR COMPLIANCE TECHNIQUE-
IF YOU CONVINCE SOMEONE TO DO A SMALL FAVOR FOR YOU, THEY WILL MOST LIKELY BE WILLING TO DO A LARGER FAVOR AS WELL.
DOOR IN THE FACE COMPLIANCE TECHNIQUE-
BEGIN BY ASKING SOMEONE TO DO A LARGE FAVOR FOR YOU, WHEN THEY DECLINE, FOLLOW UP BY ASKING THEM TO DO A SMALLER FAVOR. THEY WILL USUALLY AGREE, BECAUSE THEY FEEL GUILT OVER ORIGINALLY DECLINING THE FIRST REQUEST. THIS IS ALSO CALLED REJECTION THAN RETREAT TECHNIQUE
LOWBALL COMPLIANCE TECHNIQUE -
INTENTION TO CONVINCE AN INDIVIDUAL TO DO OR PURCHASE SOMETHING, AND THEN CHANGE THE TERMS OF THE AGREEMENT. INDIVIDUALS ARE USUALLY SO INVESTED IN THE PROCESS THAT THEY WILL FOLLOW THROUGH WITH THE AGREEMENT
LEGITIMACY OF AUTHORITY
INDIVIDUALS WILL COMPLY WHEN THEY FEEL AUTHORITY IS PRESENT. THEY WILL COMPLY EVEN WHEN THE AUTHORITY IS CLOSE ONLY BY PHONE CONVERSATION. EXAMPLE: MILGRIM'S STUDY
POWER OF THE SITUATION
COMPLIANCE CAN BE GAINED IN COMPLEX SITUATIONS - WHEN AUTHORITY AND PRESSURE SURROUND THE INDIVIDUAL.
SOCIAL PRESSURE RESULTING IN NONINTERVENTION
WHEN INDIVIDUALS DON'T RESPOND IN SEVERE AND POTENTIALLY DANGEROUS SITUATIONS BECAUSE THEY DON'T WANT TO GET INVOLVED. THEY DON'T WANT TO SEEM INTRUSIVE WITH REGARDS TO NEIGHBORS FOR EXAMPLE.
RESISTING SOCIAL PRESSURE
THERE ARE WAYS TO RESIST SOCIAL PRESSURE. JUST SAY NO TO DRUGS IS A PROGRAM THAT ENCOURAGES THE RESISTING OF SOCIAL PRESSURES PLACED ON THE YOUTH IN SOCIETY.
REACTANCE
IF PEOPLE TELL US WE CAN'T DO SOMETHING, IT IS HUMAN NATURE THAT WE WILL WANT TO REACT AND REBEL AND DO IT ANYWAY.
BYSTANDERS AS CONFORMIST
WHEN BYSTANDERS SEE OTHERS NOT INVOLVING THEMSELVES THEY CONFORM TO THE PRESSURE OF THE SITUATION AND DO NOT INVOLVE THEMSELVES EITHER.
BYSTANDER EFFECT
THE MORE PEOPLE INVOLVED IN A DIRE SITUATION INVOLVING ANOTHER INDIVIDUAL, THE LESS LIKELY IT IS THE VICTIM WILL RECEIVE ASSISTANCE BECAUSE BYSTANDERS BELIEVE OTHERS HAVE PETITIONED HELP.
ALTRUISM
SELFLESS HELPING OF OTHERS EVEN IF IT MEANS SACRIFICE.
EGOISM -
OPPOSITE OF ALTRISM - BEHAVIOR THAT IS MOTIVATED BY SELF INTEREST.
PROSOCIAL BEHAVIOR
HELPING BEHAVIOR. THIS MAY NOT HAVE A SACRIFICIAL COMPONENT TO IT. PARAMEDICS MAY BE INVOLVED IN PROSOCIAL BEHAVOR VS. ALTRUISM, AS THEY ARE GETTING PAID FOR THE HELP THEY PROVIDE.
SOCIAL EXCHANGE THEORY - HOMANS AND BLAU
WE HELP PEOPLE BECAUSE WE GET SOMETHING FROM IT, INTERESTED IN COST VS. BENEFITS. WE HELP BECAUSE WE FEEL SOCIAL RESPONSIBLITY TO HELP. SOMETIMES HELPING GETS DISGUISED AS SELF INTEREST.
COSTS VS. BENEFITS OF PROSOCIAL BEHAVIOR
PEOPLE WILL EVALUATE WTHE COSTS VS. THE BENEFITS OF HELPING OTHERS. IF THEY FEEL THE BENEFITS ARE GREATER THAN THE COSTS, THEY WILL HELP.
EMPATHY ALTRUISM MODEL
TRUE ALTRUISM IS EMPATHY. IT IS AN OTHER ORIENTED RESPONSE THAT IS SINCERE.
ALTRUSTIC MOTIVATION
WE ARE MOTIVATED TO INCREASE THE BENEFITS OF ANOTHER PERSON BECAUSE WE CARE, NOT FOR ANY BENEFITS TO OURSELVES.
GENETICS EXPLANATION
WE LOOK TO PASS OUR GENETIC GENES DOWN TO OUR OFFSPING IN ORDER TO HELP OUR SPECIES SURVIVE.
RECIPROCAL ALTRUISM
GENETIC TENDENCY FOR MUTUAL HELPING. HELPING IN THE SHORT RUN INCREASES THE LIKLIEHOOD THAT OUR GENES WILL PASSED ON. ALSO CALLED KIN SLECTION. THIS IS BASED ON THE COSTS VS. BENEFITS ANALYSIS OF THINGS.
GROUP SELECTION
GROUPS THAT COOPERATE WITH ONE ANOTHER LEARN TO SURVIVE. GROUPS THAT BEHAVE SELFISHLY TOWARD ONE ANOTHER DO NOT SURVIVE.
DECISION MAKING PERPECTIVE REGARDING HELPING OTHERS
STEP 1 NOTICE WHAT'S GOING ON.
STEP 2. IS IT AN EMERGENCY? STEP 3. ASSUME PERSONAL RESPONSILITY IN THE SITUATION. STEP 4. EVALUATE VARIOUS FORMS OF ASSISTANCE. STEP 5. HELP WITH PROPER ASSISTANCE
GOOD SAMARITAN LAWS -
ALL 50 STATES HAVE LAWS THAT PROTECT CITIZENS WHO VOLUNTARILY TRY TO HELP ANOTHER IN AN EMERGENCY SITUATION FROM LATER BEING SUED IF THE VOLUNTEER NEGLIGENTLY CAUSES INJURY TO THE VICTIM.
PRINCIPAL OF EQUITY
CONTRIBUTIONS BALANCE OUT BENEFITS - WE DON'T WANT TO FEEL WE ARE ALWAYS GIVING AND OTHERS ARE ALWAYS TAKING. WE MUST FEEL WE ARE IN EQUITABLE RELATIONSHIPS WITH OTHERS OR WE WILL BECOME FRUSTRATED.
SOCIAL RESPONSIBLITY NORM
EXPECTATIONS THAT PEOPLE WILL HELP THOSE WHO THEY ARE RESPONSIBLE FOR.
UNWELCOMED HELP
SOME INDIVIDUALS WILL REFUSE HELP BECAUSE IT THREATENS THEIR SELF ESTEEM, AND THEY DON'T WANT TO BE INDEBTED TO ANOTHER PERSON.
THREAT TO SELF ESTEEM
THE WAY A PERSON OFFERS HELP MAY MAKE A DIFFERENCE AS TO WHETHER SOMEONE WILL ACCEPT HELP. WHETHER OF NOT THE HELP IS OFFERED WITH KINDNESS AND COMPASSION OR WITH A TONE OF SUPERIORITY.
GENDER EFFECT REGARDING HELPING
MEN OFFER HELP TO WOMAN MORE THAN TO OTHER MEN. WOMEN OFFER HELP TO BOTH GENDERS EQUALLY.