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82 Cards in this Set

  • Front
  • Back
Prime
To mentally activate a concept and hence make it accessible (Also used as a noun—a stimulus presented to activate a concept)
Balance Theory
The theory that people try to maintain balance among their beliefs, cognitions, and sentiments
Cognitive Dissonance Theory
The theory that inconsistencies between a person’s thoughts, sentiments, and actions create an aversive emotional state (dissonance) that leads to efforts to restore consistency
Effort Justification
The tendency to reduce dissonance by finding reasons for why we have devoted time, effort, or money to something that has turned out to be unpleasant or disappointing
Induced (forced) compliance
Subtly compelling individuals to behave in a manner that is inconsistent with their beliefs, attitudes, or values, which typically leads to dissonance and to a change in their original attitudes or values in order to reduce their dissonance
Self-affirmation
Bolstering our identity and self-esteem by taking note of important elements of our identity, such as our important values
Self-perception theory
A theory that people come to know their own attitudes by looking at their behavior and the context in which it occurred and inferring what their attitudes must be
Interpersonal simulation
Experiments in which an “observer-participant” is given a detailed description of one condition of a dissonance experiment, is told how a participant behaved in that situation, and is asked to predict the attitude of that participant
System Justification Theory
The theory that people are motivated to see the existing political and social status quo as desirable, fair, and legitimate
Terror Management Theory (TMT)
The theory that people deal with the potentially paralyzing anxiety that comes with the knowledge of the inevitability of death by striving for symbolic immortality through the preservation of a valued worldview and the conviction that one has lived up to its values and prescriptions
Attitude
An evaluation of an object in a positive or negative fashion that includes the three elements of affect, cognitions, and behavior
Likert scale
A numerical scale used to assess people’s attitudes that includes a set of possible answers and that has anchors on each extreme
Response latency
The time it takes an individual to respond to a stimulus such as an attitude question
Utilitarian function
An attitudinal function that serves to alert us to rewarding objects and situations we should approach and costly or punishing objects or situations we should avoid
Ego-defensive function
An attitudinal function that enables us to maintain cherished beliefs about ourselves by protecting us from awareness of our negative attributes and impulses or from facts that contradict our cherished beliefs or desires
Terror management theory
A theory that to ward off the anxiety we feel when contemplating our own demise, we cling to cultural worldviews and strongly held values out of a belief that by doing so part of us will survive death
Value-expressive function
An attitudinal function whereby attitudes help us express our most cherished values—usually in groups in which they can be supported and reinforced
Reference groups
Groups whose opinions matter to us and that affect our opinions and beliefs
Knowledge function
An attitudinal function whereby attitudes help organize our understanding of the world, guiding how we attend to, store, and retrieve information
Heuristic-systematic model
A model of persuasion that maintains that there are two different routes of persuasion: the systematic route and the heuristic route
Elaboration likelihood model (ELM)
A model of persuasion that maintains that there are two different routes of persuasion: the central route and the peripheral route
Central (systematic) route
A persuasive route wherein people think carefully and deliberately about the content of a message, attending to its logic, cogency, and arguments, as well as to related evidence and principles
Peripheral (heuristic) route
A persuasive route wherein people attend to relatively simple, superficial cues related to the message, such as the length of the message or the expertise or attractiveness of the communicator
Source Characteristics
Characteristics of the person who delivers the message, including the person’s attractiveness, credibility, and expertise
Sleeper effect
An effect that occurs when messages from unreliable sources initially exert little influence but later cause individuals’ attitudes to shift
Message characteristics
Aspects of the message itself, including the quality of the evidence and the explicitness of its conclusions
Identifiable victim effect
The tendency to be more moved by the plight of a single, vivid individual than by a more abstract aggregate of individuals
Receiver Characteristics
Characteristics of the person who receives the message, including age, mood, personality, and motivation to attend to the message
Third-person effect
The assumption by most people that being influence by persuasive messages (such as those in media campaigns) than they themselves are
Agenda control
Efforts of the media to select certain events and topics to emphasize, thereby shaping which issues and events we think are important
Thought polarization hypothesis
The hypothesis that more extended thought about a particular issue tends to produce more extreme, entrenched attitudes
Attitude Inoculation
Small attacks on our beliefs that engage our attitudes, prior commitments, and knowledge structures, enabling us to counteract a subsequent larger attack and be resistant to persuasion
Social influence
The myriad ways that people impact one another, including changes in attitudes, beliefs, feelings, and behavior, that result form the comments, actions, or even the mere presence of others
Conformity
Changing one’s behavior or beliefs in response to explicit or implicit pressure (whether real or imagined) from others
Compliance
Responding favorably to an explicit request by another person
Obedience
In an unequal power relationship, submitting to the demands of the more powerful person
Ideometer action
The phenomenon whereby merely thinking about a behavior makes its actual performance more likely
Autokinetic illusion
The apparent motion of a stationary point of light in a completely darkened environment
Informational social influence
The influence of other people that results from taking their comments or actions as a source of information about what is correct, proper, or effective
Normative social influence
The influence of other people that comes from the desire to avoid their disapproval, harsh judgments, and other social sanctions (for example, barbs, ostracism)
Internalization (private acceptance)
Private acceptance of a proposition, orientation, or ideology
Public compliance
Agreeing with someone or advancing a position in public, even if we continue to believe something else in private
Norm of reciprocity
A norm dictating that people should provide benefits to those who benefit them
Door-in-the-face technique (reciprocal concessions technique)
Asking someone for a very large favor that he or she will certainly refuse and then following that request with one for a more modest favor (which tends to be seen as a concession that the target will feel compelled to honor)
That’s-Not-All Technique
Adding something to an original offer, which is likely to create some pressure to reciprocate
Foot-in-the-Door Technique
A compliance technique in which one makes an initial small request to which nearly everyone complies, followed by a larger request involving the real behavior of interest
Negative state relief hypothesis
The idea that people engage in certain actions, such as agreeing to a request, in order to relieve negative feelings and to feel better about themselves
Reactance theory
The idea that people reassert their prerogatives in response to the unpleasant state of arousal they experience when they believe their freedoms are threatened
Propinquity
Physical proximity
Sociometric survey
A survey that attempts to measure the interpersonal relationships in a group of people
Functional distance
An architectural layout’s tendency to encourage or inhibit certain activities, like contact between people
Counterbalancing
A methodological procedure used to ensure that any extraneous variable (for example, a stimulus person’s name) that might influence the dependent measure (for example, liking) is distributed equally across experimental conditions (so that, for example, specific names are used often equally in all conditions of the experiment)
The Mere Exposure Effect
The finding that repeated exposure to a stimulus (for example, an object or person) leads to greater liking of the stimulus)
Fluency
The experience of ease associated with perceiving and thinking
Complementarity
The tendency for people to seek out others with characteristics that are different from and that complement their own
The Halo Effect
The common belief—accurate or not—that attractive individuals possess a host of positive qualities beyond their physical appearance
Self-fulfilling prophecy
The tendency for people to act in ways that bring about the very thing they expect to happen
Reproductive fitness
The capacity to get one’s genes passed on to subsequent generations
Intrasex competition
Direct competition between two or more males or two or more females for access to members of the opposite sex
Intersex attraction
The interest in and attraction toward a member of the opposite sex
Social exchange theory
A theory based on the fact that there are costs and rewards in all relationships and that how people feel about a relationship depends on their assessments of its costs and rewards and the costs and rewards available to them in other relationships
Equity theory
A theory that maintains that people are motivated to pursue fairness, or equity, in their relationships, with rewards and costs shared roughly equally among individuals
Interpersonal relationships
Attachments in which bonds of family or friendship or love or respect or hierarchy tie together two or more individuals over an extended period of time
Attachment theory
A theory about how our early attachments with our parents shape our relationships for the remainder of our lives
Working model of relationships
A conceptual model of relationships with our current partners—including their availability, warmth, and ability to provide security—as derived from our childhood experience with how available and warm our parents were
Strange situation
An experimental situation designed to assess an infant’s attachment to the caregiver. An infant’s reactions are observed after her caregiver has left her alone in an unfamiliar room with a stranger and then when the caregiver returns to the room (the reunion)
Secure attachment style
An attachment style characterized by feelings of security in relationships. Individuals with this style are comfortable with intimacy and want to be close to others during times of threat and uncertainty
Avoidant attachment style
An attachment style characterized by feelings of insecurity in relationships. Individuals with this style exhibit compulsive self-reliance, prefer distance from others, and are dismissive and detached during times of threat and uncertainty
Anxious attachment style
An attachment style characterized by feelings of insecurity in relationships. Individuals with this style compulsively seek closeness, express continual worries about relationships, and excessively try to get closer to others during times of threat and uncertainty
Relational self theory
A theory that examines how prior relationships shape our current beliefs, feelings, and interactions vis-à-vis people who remind us of significant others from our past
Relational self
The beliefs, feelings, and expectations that we have about ourselves that derive from our relationships with significant others in our lives
Communal relationships
Relationships in which the individuals feel a special responsibility for one another and give and receive according to the principle of need; such relationships are often long-term
Exchange relationships
Relationships in which the individuals feel little responsibility toward one another and in which giving and receiving are governed by concerns about equity and reciprocity; such relationships are often short-term
Power
The ability to control our own outcomes and those of others; the freedom to act
Status
The outcome of an evaluation of attributes that produces differences in respect and prominence, which in part determines an individual’s power within a group
Authority
Power that derives from institutionalized roles or arrangements
Dominance
Behavior that has the acquisition or demonstration of power as its goal
Approach/inhibition theory
A theory that states that higher-power individuals are inclined to go after their goals and make quick judgments, whereas low-power individuals are more likely to constrain their behavior and attend to others carefully
Social dominance orientation
The desire to see one’s own group dominate other groups
Triangular theory of love
A theory that states that there are three major components of love—passion, intimacy, and commitment—which can be combined in different ways
Investment model of romantic satisfaction
A model of interpersonal relationships that maintains that three things make partners more committed to each other: rewards, few alternative partners, and investments in the relationship
Interaction dynamics approach
A methodological approach to the study of the behaviors and conversations of couples, with a focus on both negative behaviors (such as anger, criticism, defensiveness, contempt, sadness, and fear) and positive behaviors (such as affection, enthusiasm, interest, and humor)