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29 Cards in this Set

  • Front
  • Back
How can insufficient punishment cause dissonance?
To keep society running smoothly, we have developed rules and laws that all must obey. People who break rules and laws are punished.
What are the results of the Aronson and Carlsmith forbidden toy study?
The group that had been given a mild threat lowered thier thoughts of how much they liked the toy. Children with a severe threat (spanking) did not play with they toy either but still liked the toy.
What are the results or the Freedman follow-up toy study?
The children's attitudes changed towards the toy that were mildly threatened. The children were motivated to convince themselves the toy was undesirable due to insufficient external justification.
A larger reward or severe punishment causes an external justification which then produces a ?
Temporary change
A small reward or mild punishment causes internal justification which then produces a ?
Lasting change
One's self-concept can be threatened by another's behavior
Self-evaluation maintenance theory
People may reduce dissonance by affirming their competence on some dimension unrelated to the threat
Self-affirmation theory
People have a need to seek confirmation of their self-concept
Self-verification theory
Evaluation of people, objects, and ideas
Attitudes
What are the ABS's of attitudes?
A-affect
B-behavior
C-cognition
Affect is more strongly correlated with behavior
Attitudes that we consciously endorse and can easily report.
Explicit attitudes
Attitudes that are involuntary, uncontrollable, and at times unconscious
Implicit attitudes
What needs are fulfilled by holding attitudes and why?
Our need to understand, the need to belong, and the need for self-esteem because expressing attitudes can lead to a sense of being a good group member
The phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus
Classical conditioning
The phenomenon whereby behaviors that people freely choose to perform increase or decrease in frequency, depending on whether they are followed by positive reinforcement or punishment
Operant conditioning
What are the 2 steps of attitude change in the McGuire's model?
1. initial reception of message composed of exposure, attention, and comprehension
2. yielding which requires acceptin and using the message
The idea that the best predictors of a person's planned, deliberate behaviors are the person's attitudes toward specific behaviors, subjective norms, and perceived behavioral control
Theory of Planned Behavior
An explanation of the two ways in which persuasive communications can cause attitude change either systematically processing the merits fo the arguments or using mental shortcuts (heuristics).
Heuristic-systematic model of persuasion
The tendency to change our opinions or behaviors in ways that are consistent with social norms or group pressures
Conformity
Conforming to other people's behavior out of a genuine belief that what they are doing or saying is right
Private acceptance
Conforming to other people's behavior publicly without necessarily believing in what we are doing or saying
Public compliance
The rapid spread of emotions or behaviors through a crowd
Contagion
The occurrence, in a group of people, of similar physical symptoms with no known physical cause
Mass psychogenic illness
Repay in kind what another person has given us
Reciprocation
Real request is prefaced by one so large that it is rejected; real request seen as a concession
Door-in-the-face technique
Real request is preceded by first getting compliance with a much smaller request
Foot-in-the-door technique
What basic needs lead us to conform?
The need to belong, the need to understand
The influence of other people that leads us to conform because we see them as a source of information to guide our behavior; we conform because we believe that others' interpretation of an ambiguoug situation is more correct than ours and will help us choose an appropriate course of action
Informational Social Influence
The influence of other people that leads us to conform in order to be liked and accepted by them; this type of conformity results results in public compliance with the group's beliefs and behaviors but not necessarily private acceptance of those beliefs and behaviors
Normative Social Influence