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29 Cards in this Set
- Front
- Back
How can insufficient punishment cause dissonance?
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To keep society running smoothly, we have developed rules and laws that all must obey. People who break rules and laws are punished.
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What are the results of the Aronson and Carlsmith forbidden toy study?
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The group that had been given a mild threat lowered thier thoughts of how much they liked the toy. Children with a severe threat (spanking) did not play with they toy either but still liked the toy.
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What are the results or the Freedman follow-up toy study?
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The children's attitudes changed towards the toy that were mildly threatened. The children were motivated to convince themselves the toy was undesirable due to insufficient external justification.
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A larger reward or severe punishment causes an external justification which then produces a ?
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Temporary change
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A small reward or mild punishment causes internal justification which then produces a ?
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Lasting change
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One's self-concept can be threatened by another's behavior
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Self-evaluation maintenance theory
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People may reduce dissonance by affirming their competence on some dimension unrelated to the threat
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Self-affirmation theory
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People have a need to seek confirmation of their self-concept
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Self-verification theory
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Evaluation of people, objects, and ideas
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Attitudes
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What are the ABS's of attitudes?
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A-affect
B-behavior C-cognition Affect is more strongly correlated with behavior |
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Attitudes that we consciously endorse and can easily report.
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Explicit attitudes
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Attitudes that are involuntary, uncontrollable, and at times unconscious
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Implicit attitudes
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What needs are fulfilled by holding attitudes and why?
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Our need to understand, the need to belong, and the need for self-esteem because expressing attitudes can lead to a sense of being a good group member
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The phenomenon whereby a stimulus that elicits an emotional response is repeatedly paired with a neutral stimulus that does not, until the neutral stimulus takes on the emotional properties of the first stimulus
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Classical conditioning
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The phenomenon whereby behaviors that people freely choose to perform increase or decrease in frequency, depending on whether they are followed by positive reinforcement or punishment
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Operant conditioning
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What are the 2 steps of attitude change in the McGuire's model?
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1. initial reception of message composed of exposure, attention, and comprehension
2. yielding which requires acceptin and using the message |
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The idea that the best predictors of a person's planned, deliberate behaviors are the person's attitudes toward specific behaviors, subjective norms, and perceived behavioral control
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Theory of Planned Behavior
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An explanation of the two ways in which persuasive communications can cause attitude change either systematically processing the merits fo the arguments or using mental shortcuts (heuristics).
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Heuristic-systematic model of persuasion
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The tendency to change our opinions or behaviors in ways that are consistent with social norms or group pressures
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Conformity
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Conforming to other people's behavior out of a genuine belief that what they are doing or saying is right
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Private acceptance
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Conforming to other people's behavior publicly without necessarily believing in what we are doing or saying
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Public compliance
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The rapid spread of emotions or behaviors through a crowd
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Contagion
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The occurrence, in a group of people, of similar physical symptoms with no known physical cause
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Mass psychogenic illness
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Repay in kind what another person has given us
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Reciprocation
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Real request is prefaced by one so large that it is rejected; real request seen as a concession
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Door-in-the-face technique
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Real request is preceded by first getting compliance with a much smaller request
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Foot-in-the-door technique
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What basic needs lead us to conform?
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The need to belong, the need to understand
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The influence of other people that leads us to conform because we see them as a source of information to guide our behavior; we conform because we believe that others' interpretation of an ambiguoug situation is more correct than ours and will help us choose an appropriate course of action
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Informational Social Influence
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The influence of other people that leads us to conform in order to be liked and accepted by them; this type of conformity results results in public compliance with the group's beliefs and behaviors but not necessarily private acceptance of those beliefs and behaviors
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Normative Social Influence
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