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10 Cards in this Set
- Front
- Back
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Attitude |
A favorable or unfavorable evaluative reaction toward something or someone (often rooted in one's beliefs, and exhibited in one's feelings and intended behavior.) |
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Implicit association test (IAT) |
A computer-driven assessment of implicit attitudes. |
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The IAT uses ______ to measure people's automatic associations between attitude objects and evaluative words. |
reaction time |
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Easier pairings (and faster responses) on IAT tests are taken to indicate _________ unconscious associations. |
stronger |
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explicit attitudes |
conscious attitudes |
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implicit attidudes |
unconscious attitudes |
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People are often _____ of their implicit biases. |
unaware |
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Implicit biases are _______. |
pervasive (spreading widely throughout an area or a group of people.) |
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People ______ in implicit bias. |
differ (Some people exhibit more implicit bias than others.) |
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____ attitudes are often the better predictor of behavior for attitudes formed early in life. |
Implicit |
