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43 Cards in this Set

  • Front
  • Back
Fundamental Axioms
1) Social Action is goal oriented at several levels
2) People create their own reality
levels of goals that can motivate social action
Proximate or day-to-day and Ultimate or long term
Conscious system
performs complex operations (often unlearned ones, like writing with your non-dominant hand
Automatic System
Outside of conciousness, simple to the individual
Implicit Egotism
People unsconciously favor things that are somehow linked to them (Name Letter Effect)
Motivated Tactician
Person/thing that slowly and deliberately weighs all available info before reaching a decision
Cognitive Misers
Conserving cognitive resources
Social Judgement/Cognition
how we interpret, analyse, remember, and use info about the social world
Schemas
script for how people should act/how situations should unfold
Why use schemas?
1) Tell us what info to look for (what is normal/appropriate)
2) Guides memory by telling us what probably happened (violations of schemas stand out in our minds)
Ironic Processes
When you try not to think about something, you think about it more and vice versa (white bears!)
Hindsight Bias
Projection of new knowledge into past, accompanied by a denial that the outcome info influenced judgement
Causal Thinking
We want to make sense of the world so we reinterpret the meaning/relevance of past info
Poverty of Introspection
essential lack of understanding about how cognition works and why we make decision we did
Importance of Inconsistent Info
people balance info evenly even when it's unbalanced (9 positive info + 1 negative)
people focus on contradictory info
Automatic Vigilance
automatic sensitivity to negative (saber-tooth tiger) so that we can resolve this
Heuristics
intuitive mental operations that allow you to make a variety of judgments quickly
Representativeness Heuristic
Likelihood that something is true based on its similarity to a generic prototype
Availability Heuristic
Judgement of frequency based on how easy it is to recall pertinent instances
Counterfactual Thinking
"what if" thoughts
Upward/Downward Counterfactual Thinking
Imagining if situation was better (up) or worse (down)

--up good if situation will occur again (motivation)
--down good if situation cannot be improved (emotion regulation)
Stereotypes
beliefs about attributes that are characteristic of a particular group
Prejudice
Negative attitude toward certain group and its members
Discrimintation
Unfair treatment of individual based on their membership in a group
Realistic Group Conflict Theory
When resources plentiful, discrimination decreases and vice versa
Outgroup Homogeneity
Outgroups perceived to be more homogeneous than your ingroup
Intergroup Anxiety
People more comfortable with members of their ingroup (because the ingroup is easier to predict)
Social Identity Theory
people seek to enhance their own own self-esteem by favoring ingroups over outgroups
Illusory Correlation
false belief that uncommon events are related when they're not
Confirmation Bias
look for evidence to confirm hypothesis (Hannah Study)
Self-Fulfilling Prophecy
hypothesis causes attitude which causes expected behavior
Effects of Prejudice (why is self esteem higher?)
1) Outgroup can blame the ingroup
2) Outgroups change criteria on which they measure themselves
3) Compare with other members of group
Consequences of higher self esteem
--prejudice always becomes excuse for failure
--success undermines the group
--successful member may be subtyped
--other outgroups also pressured not to succeed
Stereotype Threat
performance decreases if participant reminded that they're a member of a group with a negative stereotype
Token Status
if only person of a group, you're more aware of others in group, but perform worse
Pluralistic Ignorance
that thing where you don't ask a question because you think everyone else gets it, but they're all doing the same thing
Primacy/recency effect
influence on judgement resulting from the way info is presented (you remember first and last stuff best) (restore what's lost vs grow more trees)
Framing Effect
influence on judgement resulting from the way info is presented
Construal Level Theory
distant things are abstract, near things are concrete
Base Rate info
info about relative frequency of events
Attribution theory
umbrella term to describe set of theoretical accounts of how people assign causes to the events around the,
Discounting principle
People assign reduced weight to a particular cause of behavior if there are other plausible causes that may've produced that behavior
Paired Distinctiveness
pairing of two distinctive events that stand out even more because they co-occur