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38 Cards in this Set

  • Front
  • Back
What is stigma consciousness?
A readiness to perceive negative outcomes as a result of our devalued friendship. or a readiness to see negative outcomes due to discrimination.
What is self efficacy?
the belief that we can achieve a goal as a result of our own actions.

ex. negotiation
What is self esteem?
The degree to which we perceive ourselves positively or negatively; our overall attitude toward ourselves. It can be measured explicitly or implicitly.
What is explicit?


What is implicit?
consciously accessible attitudes that are controllable and easy to report

unconscious associations between objects and evaluative responses.
What is social identity?
addresses how we respond when our group identity is salient. suggests that we will move closer to positive others with whom we share and identity but distance from other ingroup members who perform poorly or otherwise make our social identity negative.
What is salience?
when someone or some object stands out from its background or is the focus of attention. can affect much in terms of how we perceive and respond to others.
what is personal-versus- social identity continuum?
This signifies the two distinct ways that we can categorize ourselves. At the personal level, we can be thought of as a unique individual, whereas at the social identity level we think of the self as a member of a group.
what is the social comparison theory?
we seek to learn about our own identity by comparing ourselves without an objective standard (festinger)
upward social comparison
a comparison of the self to another who does better than or is superior to us.
downward social comparison
A comparison of the self to another who does less well than or is inferior to us.
what is the self serving bias?
we want to feel positive about ourselves so we use above average effect which is the tendency for people to rate themselves above average on most positive social attributes.
what is stereotype threat?
when people believe that they might be judged in light of a negative stereotype about their group or that because of their performance they may in some way confirm a negative stereotype of their group.
when are attitudes most likely to influence behavior?
ask kacee
Where do the strongest attitudes an individual has typically come from?
Persuasion through communication, membership in a new group, increased familiarity with an object
Fishbein and Azjen's theory of planned behavior
Attitudes towards specific behaviors provide the best predictor of behavior. (look at diagram in notes)
attractive communicators
ask kacee
persuasion
efforts to change others' attitudes through the use of various kinds of messages.
What are fear appeals, and what are their effects on behavior
attempting to change people's behaviors by use of message that induces fear. mild fear results in an increase of that certain behavior and the most fear results in a lesser increase of that behavior.
What is the central root to persuasion
attitude change resulting from systematic processing of information presented in persuasive messages.
heuristic-systematic model of persuasion
ask
Distractions and their effects on persuasion
ask
what is reactance?
Negative reactions to threats to one's personal freedom. Reactance often increases to persuasion and can even produce negative attitude change or opposite to what was intended.
counterarguments
ask
attutidinal changes
ask
ALL of the ways to reduce cognitive dissonance
add new cognition, minimize the importance of dissonant info, change our cognition's.
What is prejudice
negative emotional responses based on group membership
What is discrimination
differential usually negative behaviors directed toward members of a different social group.
What are stereotypes
Beliefs about social groups in terms of the traits or characteristics that they are believe to share. Stereotypes are cognitive frameworks that influence the processing of social information.
what are gender stereotypes
stereotypes concerning the traits possessed by females and males that distinguish the two genders from each other.
What are some gender stereotypes of women
warm, emotional, kind, polite, sensitive, follower, weak, friendly, fashionable and gentle.
What is tokenism
the practice of hiring individuals based on group membership.
What are minimal groups
when we are categorized into different groups based on some "minimal" criteria we tend to favor others who are categorized in the same group as ourselves compared to those categorized as members of a different group.
What is social categorization
perceptual classification of individuals into discrete categories or groups.
What is an in-group
the social group to which an individual perceives themselves as belonging.
What is modern racism
more subtle beliefs than blatant feelings of superiority. It consists primarily of thinking minorities are seeking and receiving more benefits that they deserve and a denial that discrimination affects their outcomes.
What is priming
ask
What is the contact hypothesis
the view that increased contact between members of various social groups can be effective in reducing prejudice between them.
What is the bona fide pipeline
a technique that uses priming to measure implicit and explicit attitudes.