Social Psychology

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Social Psychology

Back 1

Examines the influence of social processes on the way people think, feel and behave

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Attitudes

Back 2

a positive evaluation towards a person, object or concept

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Attitude Strength

Back 3

the durability or impacts of an attitude

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Initial Impressions

Back 4

Initial perceptions make a difference; and have shown strong effects

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Social Influence

Back 5

the presence of others energizes performance

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Social Norms

Back 6

Shared expectations about thoughts, feelings and behavior; can vary by time and place; culturally sensitive

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Social Role

Back 7

a set of norms which characterize how people in specific social positions should behave

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Role Conflict

Back 8

Norms accompanying different roles may cash

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Conformity

Back 9

the adjustment of people's behavior, attitudes and beliefs to a group

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Informational Social Influence

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Follow the opinions of those we believe have accurate knowledge and believe they are doing right

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Normative Social Influence

Back 11

Conform to obtain rewards that come from being accepted by other people while trying to avoid rejection

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Situational Influence on Behaviors

Back 12

see others engaging in behavior, likely to be influenced by it

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Persuasion

Back 13

the deliberate effort to change or impact one's attitude

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Norm of Reciprocity

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the golden rule; to get you to comply with a request you are given an unsolicited favor or gift

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Door in the Face Technique

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Persuader makes a large request expecting you to reject and then makes a smaller request believing you will be more likely to comply

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Foot in the Door

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Ask for little, then more and more

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Low-Balling

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The persuader gets you to commit to an action then before you perform it the "cost increases"

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Obedience

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a form of compliance that occurs when people follow direct commands, usually from someone in a position of authority

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Altruism

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helping behavior

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Diffusion of Responsibility

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when other's are present the responsibility to help is divided among those present

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Bystander effect

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people are less likely to provide help when in groups

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Perceived Responsibility

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more likely to help those who we view as "true victims"

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Passionate Love

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Intensely emotional and physical

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Companionate Love

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deep affection, share emotional intimacy and friendship

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Intimacy

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sense of closeness and sharing

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Passion

Back 26

emotional, physical

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Commitment

Back 27

efforts to maintain the relationship with difficulties and costs

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Prejudice

Back 28

negative attitudes towards people based on membership in a group

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Stereotypes

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characteristics we attribute to people based on their membership in a group

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Discrimination

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Treat people differently and unfairly based on group affiliation

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Self-serving Bais

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We attribute our successes to personal factors and our failures to situational forces

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Group membership

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we categorize ourselves as "in group" or "out group" and view our members in more favorable terms

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Homogeneity Bias

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Believe those in the "out group" are all the same, although we see the diversity within our own group