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27 Cards in this Set

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Three components of attitude
Behaviour, cognitive, affect
Measuring attitude :likert scale
Numerical scale with labelled anchors on each extreme
Measuring attitude : response latency
Time it takes to answer a question
Measuring attitude : implicit attitude measure
Asking indirect questions of attitudes that don't involve self report
What does attitude conflict with?
Social norms , other attitudes, situations
Why is attitude inconsistent
Emotional and cognitive aspects
Introspection
We have poor insight into the self. Introspection influences behaviour.
Ex. Couples asked why are you in a relationship?
Cognitive consistency theory
People like their actions and beliefs to be internal consistent. So people try to change attitude in order to keep with the previous behaviour
Balance theory
Theory that people try to maintain a balance between their feelings, sentiments and thoughts
Cognitive dissonance theory
Theory that states when theirs dissonance between thoughts feelings and behaviour, we are in an unpleasant mental state and try to solve them
Rationalizing decisions
Difficult choices can cause cognitive dissonance. That's why look focus on negatives and disregard the positives of the choice
Effort justification
Attempts to justify something because of the amount of effort spent on it
Induced compliance also called force compliance
Sneakily get people to act in ways that's inconsistent with attitude. Then they reduce the mental stress and change attitude to resolve dissonance
Forbidden toy
Children more likely to play with toy they're forbidden to play with
Free choice
People need to believe they made the free choice themselves. Otherwise will just blame it on being forced
Insufficient justification
When the reason for a behaviour is weak, then dissonance occurs
Negative consequences
Freely chosen inconsistent behaviour may not cause dissonance if it doesn't cause negative consequences
People asked to write essay on something they don't believe. If noone read then doesn't matter
Self affirmation
Boosting our self esteem by looking at good things about ourselves
Lab coat study
Science kids wore lab coats. Didn't experience decision dissonance
Dissonance in individualistic culture?
Caused by threats to how people see themselves
Dissonance caused by collectivist culture?
Caused by threats to how believe they are seen by others
Self perception theory
In order to see how you feel, you see how you act. Infer attitude through behaviour
Difference btw cognitive dissonance and self perception theory?
Negative arousal
How did we test for arousal?
Placebo affect test on participants writing a essay they didn't believe
Automaticity
We make many decisions without colour attention
Principle of ideomotor action
Thinking of x makes your more likely to do x
Goal priming
People made to smell clean scent and we're more likely to clean up the place