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27 Cards in this Set
- Front
- Back
- 3rd side (hint)
Three components of attitude
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Behaviour, cognitive, affect
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Measuring attitude :likert scale
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Numerical scale with labelled anchors on each extreme
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Measuring attitude : response latency
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Time it takes to answer a question
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Measuring attitude : implicit attitude measure
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Asking indirect questions of attitudes that don't involve self report
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What does attitude conflict with?
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Social norms , other attitudes, situations
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Why is attitude inconsistent
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Emotional and cognitive aspects
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Introspection
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We have poor insight into the self. Introspection influences behaviour.
Ex. Couples asked why are you in a relationship? |
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Cognitive consistency theory
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People like their actions and beliefs to be internal consistent. So people try to change attitude in order to keep with the previous behaviour
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Balance theory
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Theory that people try to maintain a balance between their feelings, sentiments and thoughts
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Cognitive dissonance theory
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Theory that states when theirs dissonance between thoughts feelings and behaviour, we are in an unpleasant mental state and try to solve them
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Rationalizing decisions
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Difficult choices can cause cognitive dissonance. That's why look focus on negatives and disregard the positives of the choice
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Effort justification
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Attempts to justify something because of the amount of effort spent on it
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Induced compliance also called force compliance
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Sneakily get people to act in ways that's inconsistent with attitude. Then they reduce the mental stress and change attitude to resolve dissonance
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Forbidden toy
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Children more likely to play with toy they're forbidden to play with
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Free choice
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People need to believe they made the free choice themselves. Otherwise will just blame it on being forced
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Insufficient justification
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When the reason for a behaviour is weak, then dissonance occurs
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Negative consequences
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Freely chosen inconsistent behaviour may not cause dissonance if it doesn't cause negative consequences
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People asked to write essay on something they don't believe. If noone read then doesn't matter
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Self affirmation
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Boosting our self esteem by looking at good things about ourselves
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Lab coat study
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Science kids wore lab coats. Didn't experience decision dissonance
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Dissonance in individualistic culture?
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Caused by threats to how people see themselves
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Dissonance caused by collectivist culture?
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Caused by threats to how believe they are seen by others
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Self perception theory
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In order to see how you feel, you see how you act. Infer attitude through behaviour
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Difference btw cognitive dissonance and self perception theory?
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Negative arousal
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How did we test for arousal?
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Placebo affect test on participants writing a essay they didn't believe
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Automaticity
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We make many decisions without colour attention
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Principle of ideomotor action
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Thinking of x makes your more likely to do x
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Goal priming
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People made to smell clean scent and we're more likely to clean up the place
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