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31 Cards in this Set
- Front
- Back
attitude systems
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attitudes have cognitive component
attitudes have behavioral component |
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when attitudes affect behavior
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when social influences are minimized
when people are made aware of their attitudes |
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cognitive dissonance theory
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inconsistency between attitudes, beliefs, and behaviors creates dissonance
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attitude
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reaction toward something or someone
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behavioral justification
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role playing
foot-in-the-door technique |
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foot-in-the-door technique
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the tendency for people who have first agreed to a small request to comply later with a larger request
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consistency principle
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the extent to which someone acts similarly on different occasions
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insufficient justification
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reduction of dissonance by internally justifying ones behavior when external justifacation is insufficent
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self-perception theory
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the theory that when we are unsure of our attitudes, we infer them much as would someone observing us, by looking at our behavior and the circumsantace under which it occurs
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Overjustification effect
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the result of briping people to do what they already like doing; they may then see their actions as externally controlled rath than intriniscally appealing
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persuasion
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change in attitude or belief as a result of a message
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models of persuasion
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- message learning approach
- cognitive response models |
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Central route persuasion
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occurs when interested people focus on the arguments and respond with favorable thoughts
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peripheral route to persuasion
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occurs when people are influenced by incidental cues, such as a speakers attractiveness
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persuasion cues
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aspects of communicator
- credibility - trustworthiness - attractiveness |
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resisting persuasion
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to strengthen existing attitudes is to challenge them, though the challenge must not be so strong as to overwhelm them.
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Inoculation theory
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exposing people to weak attacks upon their attitudes so that when stronger attacks come, they will have refutations available.
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Arousing Fear Messages
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are more effective if they lead people not only to fear the severity and likelihood of a threatened event but also to perceive a solution and feel capable of implementing it.
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prejudice
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- a preconceived negative attitude toward a group and its members
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social identity theory
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identifying with some groups leads to in-group bias
stereotypes develop about outgroups |
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cognitive perspective on prejudice
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we simplify the world through social categorization
social identity theory |
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outgroup homogeneity effect
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peerception of outgroup members as more similar to one another than are ingroup members. thus "they are alike; we are diverse." "Us & THem"
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realistic group conflict theory
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the theory that prejudice arises from competition between groups for scarce resources
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frustration and aggression leads to...
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blaming others for our problems - scapegoat theory - attacks to self-esteem- realistic group conflict theory
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social dominance orientation
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need for their group to have high status
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- authoritarian personality
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need for obedience to social order and structure has intolerance to outgroups and those lower in status
sensitive to symbolic threats |
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group serving bias
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explaining away outgroup members positive behaviors; also attributing negative behaviors to their dispositions(while excusing such behavior by ones own group)
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just world phenomenon
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the tendency of people to believe that the world is just and that people therefore get what they deserve and deserve what they get.
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Stereotype threat
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a disruptive concern when facing a negative stereotype, that one will be evaluated based on a negative stereotype. unlike self fulling prophecies that hammer ones reputation into ones self concept, stereotype threat situations have immdiate effects.
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Confirmation Bias
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a tendency to search for infomration that confirms ones preconceptions
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Behavioral Confirmation
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a type of self fulfilling prophecy whereby peoples social expectations lead them to behave in ways that cause others to confirm their expectations.
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