Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
9 Cards in this Set
- Front
- Back
|
Appealing aspect of social media
|
Sheer reach, an advertising term that refers to the total number of different people exposed to a medium during a given period of time.
|
|
|
Varieties of social media
|
Commercial services/Branded services - Facebook, LinkedIn, SlideShare, Twitter, Wikipedia, YouTube
White-label technologies - hide the brand if you so desire and let you establish your own social networks under any names you desire Social technologies in the enterprise - Yammer |
|
|
Make vs buy
|
Implementing yourself keeps the solution inside an organization's firewall, you are able to more directly and precisely control its security
Internal will also require system upgrades and maintenance. |
|
|
Social content management
|
The application of traditional content management strategies to content generated using social business technologies.
|
|
|
Bringing social content into the organisation
|
Use a number of mechanisms:
Facebook Connect RSS Gateways |
|
|
Finding content brought in from social media
|
Twitter has handles that can be used:
Sender Mentions (the @ or DM it is addressed to) Unique Twitter ID A ReTweet ID if it was ReTweeted Date and time sent Hashtag |
|
|
Integrating social technologies
|
Refers to the merging together - programmatically or merely experientially - of multiple community-building capabilities with themselves or with a "regular" web site, be they internal or external or some combination thereof
|
|
|
Facebook Connet
|
Mechanism that allows you to create and sign into Web accounts using your Facebook credentials, rather than having to establish new identities each and every time.
|
|
|
Tibbr
|
Extends social technology's people based functionality to information systems as well. E.g. and "application event stream" essentially "tweets" things that happen in your key applications, which you follow more or less like you do your friends.
|
