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3 Cards in this Set
- Front
- Back
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Change through minority influence |
1) draw attention 2) minority create conflict 3) minority express views consistently 4) minority suffer (augmentation principle) 5) snowball effect - small effect spreads to become majority |
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Change through majority |
If something is seen as the normal, people will alter behaviour to fit it Correcting misperceptions about the norm with interventions eg: most don't drink and drive lead to a drop by 13.7% |
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Evaluation |
Influence by minority is more likely to hidden and covert rather than direct Being seen as evil and deviant limits effect of minorites Social norm interventions have limits and not all lead to change (dejong et al) |
