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12 Cards in this Set
- Front
- Back
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Compliance |
Publicly but not privately agreeing with the majority |
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Identification |
Adjust their behaviour publicly and privately, but only temporary and changes when they leave the group |
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Internalisation |
When an individual adjusts their beliefs and behaviour because they accept it as true |
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Normative social influence |
Need to be liked, fear rejection |
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Normative social influence |
Need to be liked, fear rejection |
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Informational social influence |
Need to be right, look to others for how to behave |
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Asch procedure |
123 males Shown a card with 3 lines and a stimulus line Asked to say aloud which matched the stimulus All confederates except one were told to give incorrect responses |
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Asch findings |
Control trials: incorrect 0.7% Critical trials: 37% confirmed 75% confirmed at least one Normative social influence |
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ASCH: Group size |
Majority group size increases as influence does ( only up to a certain point ) 1 confederate: 3% conformity 3 consecrates : 33% conformity Up to 15 had no influence |
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Asch: unanimity |
When one confederate gave a correct answer conformity dropped to 5.5% Breaking unanimity even if it's not the same answer as the p it's enough to reduce conformity |
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Asch: unanimity |
When one confederate gave a correct answer conformity dropped to 5.5% Breaking unanimity even if it's not the same answer as the p it's enough to reduce conformity |
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Asch: task difficulty |
Conformity increases as task difficulty increases Look to others for what is right Informational social influence |
