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6 Cards in this Set
- Front
- Back
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what is a marketing mix |
marketing strategy- products company offers to potential buyers, price it asks in return, methods of distributing those products,efforts it makes too communicate with customers before and after the sale. communicate
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advantages of investing in bonds rather than stock |
bonds are less risky- less likely that your investment will decline in value bonds are less volatile- good choice for investors who want a predictable rate of return on their investments bonds provide a regular source of income for investors- with regular interest payments |
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disadvantages of bonds |
lower average returns than stocks- credit quality of a bond is closely tied to the financial stability of the issuing company- bond can be downgraded and its market price affected if rating agencies determine that the issuer finances are deteorating some bonds have call provision-issuer have the right to repurchase the bond before maturity |
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advantages of investing in mutual funds |
diversification-mutual funds pools the money of thousands of investors and can purchase stock from many more companies than an individual investor could, spreads investment risk across a wide variety of securities professional management- mutual funds are managed by experienced investors simplicity- most investors have neither the time nor the expertise to effectively manage their portfolios |
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disadvantages |
cost- mutual funds charge an annual management fee (1-1.5% per year)rt performance- many mutual funds do not perform as well as the overall markets in which they invest |
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trend analysis |
process of comparing financial data from year to year is known as trend analysis. You can use trend analysis to uncover shifts in the nature of a business over time |
