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3 Cards in this Set
- Front
- Back
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How do businesses respond to customers' needs and wants?
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Businesses must first know who their customers are.
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How do businesses become successful?
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Businesses plan for it by following an idea called the marketing concept.
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What does the marketing concept state?
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The marketing concept states that to make a profit a business must focus all of its efforts on satisfying the needs and wants of its customers
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