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35 Cards in this Set
- Front
- Back
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What is the difference between conduction and radiation systems
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conduction- tries to transmit through solid objects
radiation - electromagnetic signals through airwaves |
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What two early devices resembled early microphones and amplifiers
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Liquid Barrater- early mike
audiotube- early ampliphiers |
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What was the problem with edison's talking machine?
How did Berlinger solve this? |
It couldn't be duplicaated
Berlinger invented the flat vinal phonograph disk that could be copied as many times as you want. |
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Why was the development of the reordable music important for radio?
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It provided content that could be duplicated
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What did the government do to Marconi, GE, AT&T and Westinghouse Radio?
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It forced a merger into RCA. It needed the radio for military purpouses
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What was the importnace of the wireless ship act and radio act of 1912
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ALl boats need a radio on board and they need to be turned on. It assigned frequencies and licenses. First example that we see for issuing a license for broadcast
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What changes did deregulation bring about in the 1920's? How did the government respond? What was their rationale?
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Stations tried to blast over each other and occupy mulitple bandwidths. You couldn't hear anything. THe govenrmnetsteped back for a second time. Tey created the FRC later known as the FCC. Its job was to give licenses and establish bandwith. The rationelle behind why it was ok was because the airways are public domaina nd so the government has the right to regulate it
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What are the 5 fundemental aspects of radio broadcasting?
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Radio is Private and Commercially owned
regulation is based on Public Intrest Stations get information from national sources around to entertain and inform us financed by advertising |
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What impact did the great depression have on radio?
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It became the number one form of entertainment during the great depression. You only have to buy a radio once.
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Know the influence of the Builtmore Agreement, WWII and the television on radio
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Biltmore Agreement: Limited Radio by limiting the scope and level of news that radio would carry, radio would not have details. This format was laterr carred onto TV>
WWII_ Changed the sound of radio becuase there was experimentation with natural sound. INcluded background sound of gunshots, explosions ect. TV: as a response to tv, radio specializes and formats |
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What are some Radio Formats?
How much time do we spend listening to the Radio? |
Rock, sports ect.
We spend an average of 3 hours listening to the radio. |
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What is happening to AM Radio?
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It is going away, all am stations have are talk and sports
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What did Nipkow contribute to early TV development? What are Pixles?
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He developed Pixilation. Pizles are tiny dots that make up the picture on your tv. They make it easier to tranmit the image.
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What were the contributions of Farsworth, Zworkyin and Baird? WHo invented TV?
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Farnsworth- first electromagnetic circutry that could decode and encode info.
Zworkyin- worked on picture tube technology and camera technology, baird did the same but in UK They all invented tv |
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Who were TV's popular with? Where were they often viewed?
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The very affluent, often viewed in bars
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What problem was once again causing chaos with tv?
What were the 5 goals of the FCC |
Stations were again trying to blast over eachother
TV Freeze: For four years the FCC stops issuing licenses Goals: Trying to develop standards for colorization Reduce Interference Allocate Spectrum Space Provide for educational content |
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Why was the sixth report and order important
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It was the blueprint for modern tv, t
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why was the sixth report order important?
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It was the blueprint for modern tv that fized all ther problems of the FCC. It was decided tv would look like raido sounded
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When was clor TV availabe? When was it finally widespread?
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Early 1950
s. It was widespread in the 1960's |
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why is 1952-1960 cnsidered the first golden age of tv? what contributionswere made by i love lucy and the quiz show scandal?
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High browed content, sphisticated drama and news done in a quick but intellectually sophisticated manner. Lucile ball started syndication. Quiz show scadal, they were having companies choose the winner, they were etting too influential so they gave them commercials instead.
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why are the `960s=1980's considered the second golden age of tv?
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The economic golden age because you charge whater you want for ads because there were only 5 different channels
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What critisisms have been levied against the tv in the secoond golden age?
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When focus is on attracting as many viewers as possible, content suffers.
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Nielson ratings:
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Tell you how many ppl are watching and the number of people who are watching any show at any moment. Important because it allows you to compare dfferent shows and porgrams. you can charge more for advertising
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audiometer, peoplemeter and tv diary
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audiometer- it recorded everything you were watching, peoplemeter made people log in. tv diaries tires to make things a little more accurate.
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what is a rating? what is a share?
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A rating is the number of households that are watching raw number. A share is the percentage of people watching. Share is more importnd because at certain times of the day more people watch in general.
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know the difference between overnights, pocket pieces and mna reports.
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OVernights: INstant ratigs that come out of the following morning.
Pocket pieces: every couple of weeks and more detailed. MNA reports: are kind of like pocket pieces except focus on the top 1/3 markets largest markets where the majority of disposible income s found |
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How many shows are proposed and how many end up on air. what is short ordering and syndication
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several thousand are ordered and a few end up on air.
Short ordering: when a network commits to a few weeks of show but not a full season syndication, after a show has a certain number of hits you can farm it to other networks |
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How much of awmerica has cable. what impact has this had on tv on the whole
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75% of america has cable. this has equalized the audience. THe disticntion is washed out, its all tv
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how long have ads been around?
What did most ads in the new world look like? what kinds of goods and services did they provide? |
Early ads mostly agricultural products advertised in local newspapers.
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what is branding? when do we see it develop?
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Branding is putting the name f the product on the product it self, develops loyalty, developed after the civil war
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why was radio appealing to advertisers, what impact did advertisers have on the development of the radio?
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you could put jingles and stories and bring the products t life. it made the radio free.
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what did the great dipression, wwII bring about to advertising.
What did tv offer advertisers? What is a unique selling proposition? |
Great depression: hard sell advertising ( slogans atchphrases jingles ect)
USP: my product is better than your exact same one becuase... wwii- we saw the ad councisl come along, public anouncements were created |
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who wa sthe father of outdoor advertising? what ivention helped the development
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BT Barnum. Cars helped outdoor advertising because it provided a captive audience
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whar contribution did rosser reeves make to advertising?
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he was the master of the hard sell
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who was the father of empirical advertising research?
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george gallo
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