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21 Cards in this Set
- Front
- Back
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text features |
Aspects of a text designed to help you locate, understand, and organize information. |
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hypothesize |
To propose an explanation for something or make an assumption or guess. |
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hypothesis |
Your guess or assumption. Notice the relationship between hypothesis, which is a guess or proposed explanation, and the word thesis, which the purpose statement of an essay. |
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primary source |
An original account or record created at the time of an event by someone who witnessed or was involved in it. |
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secondary source |
These analyse, interpret, or critique primary sources. Textbooks about historical events, movie, and book reviews are secondary sources. |
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credibility |
Comes from the word credible, which means “believe or trustworthy” |
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inference |
A conclusion that the reader draws based on details in a text or a speech. |
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search term |
A single word or short phrase used in database research. |
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valid |
Facts and details in a text are valid when they support the claim a writer is making. |
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norm |
Refers to something that is usual or expected. Group norms refer to the social behavior that is typical or expected of a group. |
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consensus |
An agreement that satisfies everyone in the group. |
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claim |
A statement that can be argued such as whether a fact is true or not, a situation is good or bad, or one action is better than another. |
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counterclaim |
A claim made by someone with an opposing opinion on a given issue. When creating an argument, you must be able to argue against counterclaims. |
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persuasion |
The act or skill of causing someone to do or believe something. |
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editorial |
A short essay in which a publication, or someone speaking for a publication, expresses an opinion or takes a stand on an issue. |
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bandwagon |
Advertisers make it seem that everyone is buying this product, so you feel you should buy it too. |
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avant-garde |
This techniques is the opposite of bandwagon. Advertisers make it seem that the product is so new that you will be the 1st on the block to have it. Only super-cool people will have the product. |
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testimonial |
Advertisers use celebrities and regular people to endorse products. |
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facts and figures |
Statistics, %, and numbers are used to convince you that this product is better or more effective than another product. |
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transfer |
This technique wants you to associate the good feelings created in the ad with the product. |
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weasel words |
Advertisers sometimes use words or phrases that seem significant, but on closer e=inspection are actually meaningless. |
