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28 Cards in this Set
- Front
- Back
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Most common radio format?
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News/Talk/Sports
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How many stations carry the most common radio format?
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over 15 hundered
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Who is the largest ownership group?
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Clear Channel
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What is satellite radio?
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puts audio signals into every radio market; increases competition for listeners
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Number of satelite radio subscribers
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14 million
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LPFM stands for?
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Low power FM
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The 3 C's of Radio Business
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Competition, Consolidation, and Control
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What percentage of radio audience is AM?
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20%
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What percentage of radio audience is FM?
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80%
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Name some radio job opportunities
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Creative/News Dept, music director, air personality, sales staff, promotions
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Number of cable programs
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Over 200
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What was LPTV created?
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to promote minority ownership
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What are network affiliates? involving the money...
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used to get money from the networks
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Percentage of homes with cable?
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60%
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Percentage of homes with DBS?
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27%
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What is the limit of radio stations nationally?
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there is none
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What are public radio stations?
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they want audience in order to make money
can not run commercials |
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What is the Corporation of Public Broadcasting?
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money for funding is given to them
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What is an advantage of Group Ownership and Consolidation?
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instead of 5 different stations to pay for, you only have one to pay for. It saves money
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What is a disadvantage of Group Ownership and Consolidation?
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inability to control information
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What is a format?
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a stations style and what they play
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What is a major problem with radio and the Internet?
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copyright issues
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Percent of Cable/DBS Penetration?
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87%
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Peer to peer file sharing is _______.
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illegal
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About how many hours of Internet surfing is done at home?
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3
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How long does a copyright last for someone?
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Life plus 70 years
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What are the 3 strengths of the Internet as an advertising medium?
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1) Interactivity
2) Tracking 3) Direct Response |
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What are the 3 weaknesses of the Internet as an advertising medium?
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1) Limited Reach
2) Consumer Concerns 3) Ads can be blocked by software |
