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29 Cards in this Set

  • Front
  • Back
Before you begin any ID project you must first understand....
who, what, were when how and why of users who will use your product.
To accomplish this research its necessary to address the following........(5)
1. What design research consists of.
2. How to conduct design research.
3. The methods of research
4. Implications of design research
5. Brainstorming.
Design research is the act of......
investigating, through various means, a product or service's potential or existing users and environment.
Design research draws from....
an array of disciplines - from the hard sciences to the humanities.
Design research is important in that it allows designers to fully......
understand their audiences and educates them, on what needs to be addressed.
3 rules for conducting research.
1. Go to your.....
1. users. Do not rely on other people's research, do your own work and fact finding in the user's environment.
3 rules for conducting research.
2. Talk to your.....
2. users. Listen to what users have to say and be attentive.
3. Rules for conducting research.
3. Write....
3. stuff down. Keep good records and notes and refer to them often.
Ethics of Design research.....(5)
1. Informed consent must be given.
2. Subjects must know risks and benefits of the study.
3. Privacy must always be respected.
4. Compensation should be given to subjects.
5. Provide access to data for subjects on an individual basis only.
4 types of Data are.....
1. Phenomena
2. Patterns
3. Exact quotes, sketches.
4. Field notes.
Phenomena is a single event that...
occurs during observations of interaction with individual subjects.
Patterns are series of phenomena that occur....
across multiple observations and subjects.
Field notes record what was.....
discussed with or during a session with a subject, but not the subjects identifiable into itself. These are usually coded to a master key that IDs the subjects.
4 types of observations....
1. Fly on the wall.
2. Shadowing
3. Contextual Inquiry
4. Undercover Agent.
Observation 1.
1. Fly on the wall....
1. people watching from afar.
Observation 2.
2. Shadowing.....
2. following subjects during activities. ( permission necessary!!)
Observation 3:
3. Contextual Inquiry.
3. Same as showing except the researcher ask subjects question during the showing activity.
Undercover Agent means.....
covertly observing or interacting with subjects under the impression that you are one of them and not a researcher.
Undercover Agent means.....
covertly observing or interacting with subjects under the impression that you are one of them and not a researcher.
Research methods include...
1. Observations.
2. Interviews
3. Activities
4. Self reporting.
Interviews are....
direct questions to subject which includes....
1. Role playing
2. Extreme-user interviews.
Activités refers to designers....
being engaged with an artifact.
Self reporting is....
time consuming with little or no control. This includes journals, beeper studies, and photo/video journals.
Design implications AKA data analysis is when the collected data is.....
grouped and organized into logical units and processed for meanings.
The goal of design implications is to give.....
shape and meaning to the data and find patterns from which conclusion can be drawn.
The results of design implication are usually...
simplistic but are important to maintain focus during the development process.
Brain storming AKA as results is coming up with....
new ideas based on the implications found
The goal of brainstorming is to...
generate as many ideas as possible, and not to judge them immediately.
Brainstorming allows for.....
exploration of the unknown