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15 Cards in this Set

  • Front
  • Back
PATHOS
appeals based on emotion
ETHOS
appeals to a person's character. reputation
LOGOS
appeals based on logic or reason
STRAW MAN
attacking a weak argument rather than the original statement or position - leads to a slippery slope
PROPAGANDA
emotional appeal using distorted facts to persuade
Bandwagon
using popularity or conformity to appeal
Folksey Appeal
appeal to the ordinary, homemade, simple or down-to-earth
Testimonial
Using a famous person to convince
Card Stacking
Propaganda technique - slanting information
Ad Hominem
attacking the person instead of his position or argument
Parallelism
repetition of phrases or sentences to create an overall pattern or to reinforce a point
Analogy
A kind of extended metaphor or long simile in which an explicit comparison is made between two things (events, ideas, people, etc.) for the purpose of furthering a line of reasoning or drawing an inference
Allusion
a brief or casual reference to a famous person, historical event, place, or work of art that is well-known
Synecdoche
Figure of comparison in which a word standing for part of something is used for the whole of that thing or vice versa
Paradox
an apparent contradiction which, nonetheless, evokes some measure of truth