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28 Cards in this Set
- Front
- Back
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Richard Johannasen
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Narrowest View - communications of ideas primarily through verbal means
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James Herrick
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Middle View - the study and practice of effective symbolic expression
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Karlyn Campbell
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Broadest View - study of what is persuasive
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5 canons of rhetoric
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Invention - Logos (logical) Pathos (emotional) Ethos (famous person)
Organization Style Delivery Memory |
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Kairos
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best way to approach the audience, fitness to the occasion
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What is the number one reason sophist's were distrusted?
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plato thought they were stupid
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Coercion vs. Persuasion
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Coercion = no choice
Persuasion = have a choice |
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Three components of learning according to Isocrates
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natural ability, training, practice
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What did Isocrates agree with sophists about?
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No universal truth
concept of Kairos argument based on probability |
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What did Isocrates disagree with the sophists about?
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No one size fits all for learning
you cannot teach wisdom |
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Heuristic function of discourse
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discovery of facts, insights, or self awareness
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Eristic function of discourse
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inherent power of the language itself
express, captivate, argue |
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Protreptic aspect of discourse
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possibility to persuade others to think the same way we think
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Endoxa
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premises taken to be probable, believed by everyone or the many or the wise
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Arete
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conventional wisdom
could it be taught? |
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Antilogike
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methods of dialectic
argument for or against |
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Epideixis
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memorized speech of display
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Nomos
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notion of agreement or convention
sophists built belief of justice on this |
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Phychagogos
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power of rhetoric to work magic on its listeners
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Doxa
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mere public opinion
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episteme
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true knowledge
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pistis
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mere belief
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demos
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city-state
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When does Plato think rhetoric can be an art form?
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when they know/seek truth and justice
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When does Plato think rhetoric is terrible?
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when there is no expertise, only concerned with gratification
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Purpose of the story of the doctor
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speaking without expertise
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Purpose of the story of the charioteer
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tendency to be lazy, give in
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Purpose of the story of the horse and the ass
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true knowledge vs. mere belief
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