Rhetoric And Public Presentation

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rhetoric

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art of making meaning by using language to eduacte, please or persuade

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Plato

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"the art of enhancing the soul"

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Aristotle

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"the faculty of discovering an any particular case all of the availible means of persuasion"

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Alfred Whithead

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"the creation of the world is the victory persuasion over force"

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Kenneth Burke

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"the most characteristic concern of rhetoric is the manipulation of men's beliefs for political ends"

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rhetorician

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someone who studies the manipulation of the meanings of lanuage

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Cannons of Rhetoric
1. invention

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select topic, find material

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Cannons of Rhetoric
2. arrangement/ disposition

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organization of the speech

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Cannons of Rhetoric
3. style

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language, diction, organization of phrases, vocab, grammar, jargon, pronounciation

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Cannons of Rhetoric
4. memory

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ability to call fourth ideas/ concepts easily and place them in context

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Cannons of Rhetoric
5. delivery

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non-verbal actions, tone of voice

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prehistoric times

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story telling era, pictures and oral tradition, public presentation= survival

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ancient times

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era of reason, humans tried to make sense of behavior and the natural world

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Middle ages

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era of form and power, public presentation used to maintain and create social norms

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modern times

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era of industrialization, technology and computerization

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INTRO:
attention getter

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meant to capture audience interest

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INTRO:
thesis

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main point(s) or argument(s) in speech

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INTRO:
relevance statement

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why the audience should care

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INTRO:
credebility statement

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establishes value as a presenter

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INTRO:
preview statement

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highlights main points/claims

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BODY:
point

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idea or concept speaker wants to share

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BODY:
claim

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an assertation that is debatable

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BODY:
support material

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info of evidence that makes the point relevant

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BODY:
reasoning

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logical progressionof thought that leads to claim

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BODY:
reasoning-- Ethos

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trustworthy character

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BODY:
reasoning--pathos

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stir emotions

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BODY:
reasoning-- logos

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logic to prove truth

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CONCLUDE:
review statement

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restates main points

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CONCLUDE:
reiterations of thesis

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reminds audience of the purpose

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CONCLUDE:
Impact statement

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designated section of the speech intentded to make address memorable