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68 Cards in this Set
- Front
- Back
- 3rd side (hint)
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Persuasion |
To prevail on a person, to do something advising or urging |
sounds like person |
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Manipulation |
"Spin" in a deceiving way, to manage or influence skillfully in an unfair matter |
sounds like man |
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Rhetoric |
Art of language |
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Rhetorical triangle |
Subject<->audience<->speaker |
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Subject |
Writer or speaker that speculates about what he/she already knows and needs to know, investigates perspective |
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Audience |
Writer or speaker speculates about readers expectations, knowledge, and disposition with regard to subject |
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Speaker |
uses their experiences and observations, what they know and feel, reader characterizes them upon their language |
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Persona |
Character the speaker creates as he or she writes or speakes, their voice |
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Context |
Occasion or time/place it was written or spoken |
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Purpose |
Goal thay speaker or wrote wants to achieve, the why |
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Ethos |
Credible, good willed, and knowledgeable about the subject |
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Logos |
Evidence, clear, responsible premices and proofs, details which reader follows along |
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Pathos |
Appeals to the emotions or feelings of the reader, provoke readers sympathetic reaction |
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Argument |
Goal is to strengthen one or weaken ones convictions/thoughts/beliefs,, the process of discussing and deliberating rather than a contest |
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Intention |
Investigate how readers perceive intentions, where and how communicating happens or is lost |
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SOAPSTone |
Speaker, occasion, audience, purpose, subject, tone |
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Denotation and connotation |
Direct/ explicit meaning of a word; formal Associated/ secondary meaning of a word; casual |
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Imagery |
Words or details create vivid images Based on 5 senses |
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Metaphor |
Comparison of two unlike objects |
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Simile |
Comparison of two unlike objects using like or as |
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Alliteration |
Repetition of initial consonants sounds |
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Allusion |
Reference to history |
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Anaphora |
Repetition of words, pharses, or clauses in writing |
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Parallel structure |
Using same pattern of words to show that 2 or more ideas have same level of importance |
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Rhetorical question |
Statement constructed as a question not intended to be answered |
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Imperative |
Command form of verb Listen! Go! Wait! |
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Analogy |
Extended metaphor/long simile which an explicit comparison is made between two things |
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If- then clause |
Used to emphasize potential consequences of certain actions- usually phrased as a warning or to express potentially negative consequences |
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Onomatopoiea |
"Hiss", "buzz", "bang" words whose sound is imitative of sound, noise, or action |
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Hyperbole |
Obvious and intentional exaggeration, not intended to be taken literally |
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Understatement |
Act/instance of stating something in restrained terms, or less than it is |
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Foreshadowing |
To show or indicate before hand |
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Chronological |
Story's key events are presented as occurred |
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Flashback |
Writer presents past events during current events, to provide background for current narration |
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First person pov |
Main character conveys incidents he encounters, gives reader insight into himself |
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Third person omniscient pov |
Know everything about the subject or characters |
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Third person limited |
Knows some but not all of information about characters |
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Third person objective |
Knows very little about characters |
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Verbal irony |
Sarcasm, say something means the opposite |
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Situational irony |
Outcome of events contrary to what was expected |
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Dramatic |
Reader or audience knows something character doesn't |
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Paradox |
Apparent contradiction that is actually true, "less is more" |
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Character foil |
High ight or emphasize opposing traits in another character, both may share similar traits |
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Exposition |
Writer sets the stage, characters, setting, conflict |
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Inciting incident |
Single event signaling the beginning of main conflict |
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Rising action |
Story builds |
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Climax |
Moment of greatest tension in a story that is typically the most exciting event |
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Falling action |
Results after climax, story comes to an end |
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Resolution |
Main character solves the main conflict or someone solves for him or her |
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Dénouement |
Ending of story where any remaining secrets, questions, mysteries are solved by characters |
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Internal conflict |
Man vs self, takes place within characters mind |
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External conflict |
Struggle between a charter and outside force Man vs man Vs nature Vs society Vs fate/religion |
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Affirmation pattern |
Series of questions meant to make your audience say yes and nod heads |
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Negative definition |
States what something is NOT rather than what it is |
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Antithesis |
Placing of a sentence or its parts against another to which it is opposed to form a balanced contrast of ideas |
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Satire |
Writing that ridicules humans to provoke social reform, has a message behind it |
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Parody |
Imitation of someone for a comedic effect |
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Propaganda |
Message aimed at serving an agenda, used in political context, similar manipulation of info well known, strong negative connotation, rally people |
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Advertising purposes |
1. Inform people about product/ service 2. Persuade people to choose particular product/service |
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Assumptions |
Generalizations made about people and their wants/needs some are valid some are stereotypes |
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Slogan |
Short catchy phrase that sums up message of company, inspires consumers to buy |
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Jingle |
Slogan or rhyme about product, set to music |
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Logo |
Small icon, visual or text, easily identifiable |
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Spokes person or mascot |
Famous person willing to speak on behalf of organization Mascot an invented person or character who becomes associated with brand |
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Color symbolism |
Green- nature/ rebirth/ renewal Red- passion/ danger Yellow- sunshine/ dinginess White- purity/ cleanliness Pink- girly Blue- sky/ religion/ water Black- edgy/ cool/ mysterious |
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Layout |
Every part of the ad, where things go on page |
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Tricks for ads |
1. Fine print/ fast talk 2. Playing into our fears 3. Using popular themes 4. Overexposure |
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Political cartoons purposes |
Symbols Captions Him or Historical images |
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