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24 Cards in this Set

  • Front
  • Back
Atmosphere (Atmospherics
Reflection of a store's physical characteristics that are used to develop an image and draw customers. The concept is also applicable to nonstore retailers
Visual Merchandising
Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look," properly display products, stimulate shopping, and enhance the physical environment
Total physical exterior of a store, including the marquee, entrances, windows, lighting, and construction materials.
Sign used to display a store's name and/or logo.
Dead Areas
Awkward spaces where normal displays cannot be set up.
Visual (graphical) representation of the space for selling, merchandise, personnel, and customers - as well as for product categories.
Functional Product Groupings
Categorize and display a store's merchandise by common end use.
Purchase Motivation Product Groupings
Appeal to the consumer's urge to buy products and the amount of time he or she is willing to spend in shopping.
Market Segment Product Groupings
together various items that appeal to a given target market.
Storability Product Groupings
Used for products that need special handling.
Straight (Gridiron) Traffic Flow
Presents displays and aisles in a rectangular or gridiron pattern.
Curving (Free-Flowing) Traffic Flow
Presents displays and aisles in a free-flowing pattern.
Model Stock Approach
Method of determining the amount of floor space necessary to carry and display a proper merchandise assortment.
Sales-Productivity Ratio
Method for assigning floor space on the basis of sales or profit per foot.
Point-of-Purchase (POP) Display
Interior display that provides shoppers with information, adds to store atmosphere, and serves a substantial promotional role.
Assortment Display
An open or closed display in which a retailer exhibits a wide range of merchandise
Theme-Setting Display
Interior display that depicts a product offering in a thematic manner and portrays a specific atmosphere or mood.
Ensemble Display
Interior display whereby a complete product bundle (ensemble) is presented rather than showing merchandise in separate categories.
Rack Display
-- Interior display that neatly hangs or presents products
Case Display
Interior display that exhibits heavier, bulkier items than racks hold.
Cut Case
Inexpensive display, in which merchandise is left in the original carton.
Dump Bin
Case display that houses piles of sale clothing, marked-down books, or other products
Experiential Merchandising
Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer.
Solutions Selling
Takes a customer-centered approach and presents "solutions" rather than "products." It goes a step beyond cross-merchandising.