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24 Cards in this Set
- Front
- Back
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Atmosphere (Atmospherics
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Reflection of a store's physical characteristics that are used to develop an image and draw customers. The concept is also applicable to nonstore retailers
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Visual Merchandising
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Proactive, integrated approach to atmospherics taken by a retailer to create a certain "look," properly display products, stimulate shopping, and enhance the physical environment
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Storefront
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Total physical exterior of a store, including the marquee, entrances, windows, lighting, and construction materials.
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Marquee
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Sign used to display a store's name and/or logo.
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Dead Areas
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Awkward spaces where normal displays cannot be set up.
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Planogram
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Visual (graphical) representation of the space for selling, merchandise, personnel, and customers - as well as for product categories.
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Functional Product Groupings
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Categorize and display a store's merchandise by common end use.
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Purchase Motivation Product Groupings
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Appeal to the consumer's urge to buy products and the amount of time he or she is willing to spend in shopping.
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Market Segment Product Groupings
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together various items that appeal to a given target market.
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Storability Product Groupings
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Used for products that need special handling.
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Straight (Gridiron) Traffic Flow
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Presents displays and aisles in a rectangular or gridiron pattern.
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Curving (Free-Flowing) Traffic Flow
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Presents displays and aisles in a free-flowing pattern.
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Model Stock Approach
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Method of determining the amount of floor space necessary to carry and display a proper merchandise assortment.
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Sales-Productivity Ratio
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Method for assigning floor space on the basis of sales or profit per foot.
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Point-of-Purchase (POP) Display
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Interior display that provides shoppers with information, adds to store atmosphere, and serves a substantial promotional role.
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Assortment Display
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An open or closed display in which a retailer exhibits a wide range of merchandise
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Theme-Setting Display
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Interior display that depicts a product offering in a thematic manner and portrays a specific atmosphere or mood.
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Ensemble Display
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Interior display whereby a complete product bundle (ensemble) is presented rather than showing merchandise in separate categories.
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Rack Display
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-- Interior display that neatly hangs or presents products
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Case Display
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Interior display that exhibits heavier, bulkier items than racks hold.
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Cut Case
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Inexpensive display, in which merchandise is left in the original carton.
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Dump Bin
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Case display that houses piles of sale clothing, marked-down books, or other products
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Experiential Merchandising
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Tactic whose intent is to convert shopping from a passive activity into a more interactive one, by better engaging the customer.
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Solutions Selling
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Takes a customer-centered approach and presents "solutions" rather than "products." It goes a step beyond cross-merchandising.
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