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24 Cards in this Set
- Front
- Back
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Demographics
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Are objective quantifiable, easily identifiable, and measurable population data.
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Lifestyle
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are ways in which individual consumers and families live and spend time and money.
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discretionary income
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Money left after paying taxes and necessities
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culture
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a distinctive hertiage shared by a group of people that passes on a series of beliefs, norms, and customs
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Social Class
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involves an informal ranking of people based on income, occupations education and other factors.
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Reference group
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influences peoples thoughts and behaviors:
aspirational groups membership groups dissociative groups |
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Family Lifestyle
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describes how a traditional family moves from bachelorhood to children to solitary retirement
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Household Life cycle
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incorporates life stages for both family and non-family households.
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Personality
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the sume traits of an individual that makes them unique
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class consciousness
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the extent to which a person desires and pursues social status
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attiudes
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are the positive, neutral or negative feelings a person has about different topics
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Perceived risk
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the level a consume believes exists regarding the purchase of a specific good or service from a specific retailer.
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motives
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reasons for behavior
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outshopping
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out-of-hometown shopping
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cross-shopping
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Shop at a number of retailers throughout the year, or visit a number of retailers on one trip
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Consumer decision process
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The process itself and the factors affecting the process:
stimulus, problem awareness, information search, evaluation of alternatives, purchase and post-purchase |
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Stimulus
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is a cue social or commercial or a drive (physical) mean to motivate or arouse a person to act.
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problem awareness
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the consumer has not only been aroused but also recognized that the service or product may also solve problem
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Information search
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determining the alternatives that will solve the problem at hand and ascertaining the characteristics of each alternative
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evaluation of alternatives
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Looking at other like objects and comparing to find best option
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Purchase act
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the exchange of money or promise to pay in return for product or ability to use something
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post purchase behaving,
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results in further purchase or re-evaluation
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cognitive dissonance
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doubt that the correct decision has been made in respect to the purchase
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