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7 Cards in this Set

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Reduce the Initial Markup, gross sales, size of maintained markup and profit
Markdowns
Create excitement for consumers and move stock
Planned Markdowns
Markdowns that should not occur, but may be necessary for reasons like weather
Unplanned Markdowns
The amount of markdown that is not used or the difference between the sales price and Retail 3
Markdown cancellation
Amount of markdown that was actually used
Net Markdown
Total markdown on all of the items
Gross Markdown
Help induce buying by customers
Markdowns