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14 Cards in this Set
- Front
- Back
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Resources |
Inputs into a firm's production process, such as capital equipment skills of individual employees, patents, finances, and talented managers. |
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Capabilities |
Capacity for a set of resources to perform a task or an activity in an integrative manner |
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Core Competencies |
Resources and capabilities that serve as a potential source of competitive advantage |
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Types of Resources |
-Tangible and Intangible -Owned or controlled -Put to work (create output) -Building blocks for capabilities -Have market value (can buy or sell) |
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Categories of resources |
-Partnerships, Alliances, Relationships -Human Resources -Intellectual Property -Brand Equity -Financial Resources -Information, Knowledge, Intelligence -Natural Resources |
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Capability Terminology |
-Coordinated activity utilizing a combination of resources
--Collective action, resources put to work --Process --System -Requires practice/there's a learning curve -Process/System -> Output |
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Capabilities - Qualifiers (The Output) |
-The Output --Variety (Standard, Custom, Lines) --Unit Cost --Quality --Volume/Quantity (per time unit - rate) --Consistency |
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Capabilities - Qualifiers (The Process/System) |
-Reliability
-Flexibility (rate/mix) -Efficiency |
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Classes of Capabilities (1) |
-Production Processes -Operational Processes -Supply Chain Management -Information Tech/Systems -Scientific Research & Engineering -New Product Development |
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Classes of Capabilities (2) |
-Customer Service/Support -Order Processing -Market Research -Employee Services -Marketing |
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Competitive Advantage |
-A resource or capability that you have that the competition does not - Must be valuable and sustainable |
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Valuable Resource or Capability |
Provides an advantage in the marketplace to gain or maintain -Higher than normal returns -Market Dominance |
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Sustainable Resource or Capability |
Rare Costly to Imitate Nonsubstitutable |
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Resource-Based Model |
---Competitive Advantage fit Strat Intent down --Core Competency -Capabilities Resources ----Stakeholder Satisfaction |
