Research Methods Exam 2 Book Notes

Front 1

Common Situations that call for Qualitative Research

Back 1

-When it is difficult to develop specific and actionable problem statements or research objectives
-When the research objective is to develop an understanding of some phenomena in great detail and in much depth
-When the research objective is to learn how a phenomena occurs in its natural setting or to learn how to express some concept in colloquial terms
-When some behaviour the researcher is studying us particularly context dependent
-When a fresh approach to studying some problem is needed

Front 2

Qualitative vs. Quantitative Research - Common Purpose

Back 2

Qualitative: Discover ideas, used in exploratory Research with General Research Objects

Quantitative: Test Hypotheses or Specific Research Questions

Front 3

Qualitative vs Quantitative Research - Approach

Back 3

Qualitative: Observe and Interpret

Quantitative: Measure and Test

Front 4

Qualitative vs Quantitative Research - Data Collection Approach

Back 4

Qualitative: Unstructured, Free-form

Quantitative: Structured Response Categories Provided

Front 5

Qualitative vs. Quantitative Research - Researcher Independence

Back 5

Qualitative: Researcher is intimately involved, Results are subjective

Quantitative: Researcher uninvolved observer, results are objective

Front 6

Qualitative vs. Quantitative Research - Samples

Back 6

Qualitative: Small Samples - often in natural settings

Quantitative: Large Samples to produce generalizable results (results that apply to other situation)

Front 7

Qualitative vs. Quantitative Research - Most Often Used

Back 7

Qualitative: Exploratory Research Designs

Quantitative: Descriptive and Causal Research Designs

Front 8

Major Categories of Qualitative Research

Back 8

1) Phenomenology
2) Ethnography
3) Grounded Theory
4) Case Studies

Front 9

What do researchers with a phenomenological orientation rely largely on?

Back 9

Conversation Interview Tools

Front 10

What does the phenomenological interview do?

Back 10

-Careful to avoid asking direct questions, instead ask to tell ta story about some experience
-Make sure respondent is comfortable telling his or her story

Front 11

Flexibility of Focus Group Interviews

Back 11

-Advantageous
-Numerous topics can be discussed and many insights can be gained

Front 12

Scutiny in Focus Group Interview

Back 12

-Allows closer scruitny
-Two-way mirrors or Live Feed to allow desicion makers to get in contact with with interviews

Front 13

Collages

Back 13

Business Researchers sometimes have respondents prepare a collage to represent their experiences and then have them analyzed in a similar manner to how text dialogues are analyzed